I work for a large discount optical chain, which recently received notice from LUXOTTICA (now proud owners of RAYBAN) that they will no longer sell their "superior" product to anyone other than specialty optical shops and independent OD's. OK, Help me out here.Imwondering where they are headed with this strategy ? all I can see ahead is inflated costs, and harder to find product.I have dealt with rayban sunwear for many years. there are many other companies that stand with or surpass the quality & customer service that B&L had to offer. Has anyone been affected by this crazy decision ? even if I still owned my shop,I would be wondering "WHY" ??