Can everyone please stop with the personal attacks and snide comments? Thank you.
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Now that the storm has passed this most interesting thread on optiBoard, we can hopefully continue a peaceful conversation on its subject, the future of Warby Parker as one of the busiest optical online sellers.
WP is now at a commercial stage wre it could be interesting for any of the corporations that are active in the optical Health Insurance sectors, as well as any of the optical manufacturers that are looking into a fast expansion in the online retail optical sales.
This could be from "United Health" to "VSP", "EyeMed" or "Essilux" direct, as well as any of the other few giant optical manufacturers, that suddenly see an importance to join this new competitive retail market.
We should also not forget the newest and latest internet technology G5, is now advancing fast into reality and some of the biggest changes in every sector will be introduced starting over the next 2 years. How is it going to affect the optical industry............some food for thought.
When are the leftover giants in the optical manufacturing industry, as Zeiss, Rodenstock and Hoya jumping on the bandwagon of online retail opticals?
With the ever heavier competition in that field and Essilux officially stating their intention to heavily widen it, I believe that they have no other choice than eventually jumping into the new market situation. The sooner the better for them, or they will loose market share on a world wide basis as Essilux is getting active in many countries in Asia and Africa, even with local government supports..
If Hoya isn't already in bed making the two backed beast with Essilux- it's a sure bet they're spooning!
I think we've discussed extensively how managed care is moving into retail and is also absorbing the big names in lens designers. Meanwhile we independents will roll with the punches and keep playing rope-a-dope to avoid a knock out and continue to thrive in our niche.
................your big name in lens designs had a past that was a technical type and design of a lens, without any designer name hooked on to it, to which you can make a future customer drool just thinking about it, because he just adores that styling and all the extras that come or go with it.
Your designer frames are not even born by the same mother and family. They are chosen by some reseller and named by somebodies name, that attracts fashion conscious people because of a famous name and that collects a fee from it.
The only difference a designer product has from another one, is that the name can command a higher or lower fee for each product sold, and has nothing to do with quality and or the looks.
Quality and pricing is now depending on how valuable the name is, not the quality nor the original manufacturer.
................furthermore to add to the above:
Designer names are added as per order instructions and the same frame can still be on the market under other names if not an exclusivity deal has been arranged, which requires large quantity orders,
I thought every optician knew this saying.
From Wiki:
https://en.wikipedia.org/wiki/Rope-a-dope
You are totally correct. However that trademark has been used in many fields for years in cosmetics and fashion.
But then you will have to charge and pay a high fee for it, included in the frame price to somebody else.
.........................this is all up to you, how you want to handle it, and how long the project would go on. If you own a designer name it could become a permanent institution.
Last edited by Chris Ryser; 03-01-2019 at 12:04 AM.
Distinctly debonair.
Erik Zuniga, ABOC.
You can not generalize ...........................WP must be on the know how on the quality they are buying and selling. The plastic sheets that are used to make frames, require at least 12 month of storage before you can work with it, and if a manufacturer
suddenly gets more orders than he can handle they are tempted to use plastic sheets that are not ready for further processing.
I bet you all the tea China that WP has not ordered any more frames from the company that sent them the faulty stuff.
Interested to hear what your office's policy is when someone asks you for a pd or free frame adjustment?
Interested to hear what your office policy is when someone comes in for a pd or adjustment of in-the-box Warby frames?
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