Very good point drkOriginally Posted by drk
Very good point drkOriginally Posted by drk
That definitely is a ticking time bomb in the industry, one of several.Could not agree more. Too many ODs graduating for the needs of the market is probably going to self-correct as the debt-to-income becomes scarier than OAT tests and National Boards - I think much of the OAT questioning should be on finance and interest rates, especially in this new rising interest rate economy! Beyond that I think ODs need to consolidate further into independent group practices, sharing the high costs of new equipment, inventory and so on.
Nothing can be done about it. So why care?
Solid Titanium for starters. When you pick up a frame and hold it, you can see the details and feel the quality. I can ask vendor where manufacturing plant locations are located and they will tell me.
A few of our lines utilize PVD process for color or to bond Gold to a solid Titanium frame. No fake Titanium here. Warby is essentially making wearable trinkets or cheap disposable jewelry accessories. Another way to put it, they are sort of the Ikea of eyewear. You don't pass Ikea furniture down family generations as an heirloom.
https://en.wikipedia.org/wiki/Physical_vapor_deposition
Last edited by AustinEyewear; 04-28-2018 at 09:06 AM.
Who wants eyewear that lasts forever?
Today?
Disposability vs durability, (which should mean) Fit, function, ...flawlessly. The most used item in many peoples lives are their glasses. Many people value this...The care, attention and professional recommendation is well worth the price of admission. For some, price is king. There’s luxury...The market is huge....
There certainly will be a change in the general consumption of eye wear, how folks obtain them. But there will be a market for the non DYI’ers. The future for the independents is provide the services/products/knowledge and customer service that the cheap providers or chains can’t. Pick you niche. Be the best around at “that”.
.
Warby is making nothing..................they order from frame producers direct, not like you do from a wholesaler. This gives them a different pricing because of quantities.
Any frame producer will lick their fingers if they can sell to a successful online seller, because they will order a few hundred or thousand frames at a time, and not a sample in each color like most regular retailers do, and then repeat one by one.
You might buy a certain frame model with a name brand on it, the onliner might get the same identical frame with another brand name on it, made in the same kitchen with the same materials, and you will never know it.
On another post I have stated that Essilor has had an increase of 11.4 % sales in the online business last year, which proves that selling system works fine and is increasing.
Above staetement is correct to a certain point. Some of the high class merchandise, high quality, and knowledgeable opticians will survive, because there are always people that appreciate that,
and can afford to do do.
However also with them, their selling prices will have to change to a more normal level, by lowering the markup that has been used in that profession forever, because of breakage, during the finishing of the products, and include an after service charge.
The selling prices will have to be changed to a lower level and after service will be charged when rendered.
That way you can also service online purchased products, which will be badly needed and is already so.
Maybe I answered the question in the wrong manner. Let me revise: The difference is we are not advertising or telling anyone that we have Titanium frames when the truth of the matter is that they are only 1% titanium and which is revealed in small print that won't be noticed by the non-discerning eye.
How can WP ship to places like Massachusetts, where you have to be licensed to dispense glasses? They do have a physical presence in the state in downtown Boston, though that's relatively new. Why is it so hard to get a license here, and we are fined for every little thing (colleague of mine was fined $200 for not wearing a name tag, in his own store, where he was the one and only worker), yet WP can take orders, fabricate, ship (and therefore dispense) to Massachusetts without an optician even seeing it, let alone laying hands on it. How? There aren't even sales tax dollars involved here...eyewear isn't taxed.
Interesting....................sad...............but real.......and more of it coming.
WP is ahead of the game, and at the end of next month will be part of the newly started mainstream, initiated by the newly formed optical corporation of the merged Essilor and Luxottica with their 5,000 + already existing retail stores.
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