Does anyone have experience with setting up and online optical as an extension of your brick and mortar? I would love to have an online store where customers can browse my inventory (and ideally everything I can get access to even if not in stock) before visiting, and even have a place to direct a few remote clients I have to help them shop with me. I know it can be done as a custom solution or a heavily modified Shopify, but I'm not looking to go into it super heavy, just as a modern online adjunct to our brick and mortar business. There used to be several companies specializing in this for optometry, even Essilor once offered a service, but they all seem to be gone except Optify. Optify looks nice but their onboarding and monthly fees are high, I would have to put regular effort into ensuring incremental sales of online eyewear to offset it, and I'm not ready for that commitment.
Does anyone have options I haven't thought of or don't know about? Thanks!
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