My boss is looking into offering Zeiss i.Scription. I've read up on it, and on the surface, it sounds rather innovative. However, since it's introduction, they are, to the best of my research, still the only ones offering this kind of technology (there was i.Zon, which was similar, but that was a deadend, and the company that made it ended up folding). I have to believe if this technology offered any real innovation, it would be offered or supported by many other brands, and it's not. This makes me think it's a bunch of marketing nonsense and hoopla.
So, I thought I would ask here for opinions, as I have no doubt Optiboarders are likely to know the truth; is this something innovative, or if not innovative, at least reasonable to offer patients, or is it truly just a bunch of nonsense?
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