Hello Optiboarders!

I’m a researcher with Point Forward, an ethnographic research group. We’ve begun a project focused on ODs to understand their motivations, career goals, and expectations for the future of optometry practice. This project will help inform the development of new professional tools for optometrists.

In particular we are interested in ODs working in two situations:
  • Retail Optometry (Lenscrafters, Walmart, etc)
  • Performing eye exams online (Opternative, etc)


Our interviews will take approximately 1 hour and can be conducted over the phone or on a Skype call.
We’ll be offering an honorarium to thank you for your involvement.

If you are interested in taking part, send me a private message and I’ll share the details.

James Barton
Research Lead, Point Forward LLC