Quote Originally Posted by Lab Insight View Post

Chris, the issue with that model is a consumer can purchase the same brands online with a selling price lower than your cost.

Then all is left to sell and promote is service, from adjusting to whatever is needed.

You can not reverse history. I have not yet purchased any glasses online, but everything else from cameras to air conditioners if I can save 30 to 40% over regular retail.

The Essilux merger will make them the largest block of optical online retailers, worldwide.