Hi, I have a question for labs:
What's your preferred way of communicating to ECPs about new lenses?

My job in the marketing department is to help labs get out the word when a new lens is released, and I am looking for some insight from the labs about the best way to do this.
(Side note: Labs that sell Younger lenses are always welcome to contact me to request free flyers, job stuffers, email blasts, content for your website, images for your facebook page, etc.)

Thanks for any info you can provide!