Originally Posted by
m0002a
Baiting and switching is usually the description of advertising one price, and then when customer gets into the store, up-selling them something else at a higher price by convincing them they need to better quality product. It is not illegal unless the seller never had any product of the lower price available to sell. I don't believe the penalties for that in the US are a criminal offense (would probably be a civil matter).
Claiming to sell a certain brand/model, but substituting a brand/model of lessor price (but charging the higher price of the brand/model claimed), is criminal fraud. It sounds like this is what is referred to in the OP. It probably happens more often than people realize, since it is hard for consumers to id a lens brand/model.
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