Safilo losing Polo?

[Mikef]

Sorry Mike, I don't know exactly what you do, but you're just not in touch with what is really going on. You sound like a frame rep spouting off about this and that, but not having anything relevant to say about what's going on in my industry....much less my business. No offense but, you just don't have a clue as to what is actually going on in this industry. Maybe you should take some time out and really evaluate what you see in different dispensaries before you start quoting other peoples studies.

I have been doing this for 15 years. What I have noticed over the years is the most of the accounts I have visited have went from 2 or 3 brand names to about 75% brand names.

My favorite example of branding is the old Armani 132. That was the best selling frame of all time. It was a basic p3. Every company had the same frame in the same colors for less money and many times equal quality. But the 132 out sold all of then 10 times over.