Hi Everyone-
Just wanted to share a marketing observation that I've found to be extremely effective and motivating - especially in the midst of these uncertain times.
I've found that sending a regular email broadcast to my patient database containing useful and interesting information is a very powerful marketing tool.
For example, you might consider sending out an email 3 times per month about eye emergencies or computer vision...
Not only are you educating patients with your unique voice and style, but you get immediate feedback about your efforts, enabling you to learn and test what works with your group and according to your goals.
I actually cover this in my free guide, '7 Mistakes Doctors Make When Getting Their Website Done', (see link below), but most people have not read it yet.
Best regards,
Jeff Lewis, OD
Best Eye Care Marketing
http://www.besteyecaremarketing.com
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