Guys, it's painfully simple.
Anyone can sell glasses out of their trunk. (There used to be laws against that kind of thing, but...)
We're professionals. It's easy to get this point.
1. We know what we're doing.
2. We care about the people we serve.
3. We have the profession's best interest in mind, as to preserving and promoting it.
That's all there is. Focus on being a professional.
Charge what you need to make a living and keep the optical open. Nobody's going to get rich, here, but the big entrepreneurs. We ain't them and they ain't us.
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