Originally Posted by
optimensch
I suppose if giving out PDs means it is "game-over" for b/m opticals, then so be it. No sense in fighting that battle, as people will get their pds one way or the other.
I don't think it is that simple though, and people still need professional advice, service and most still prefer to try on frames before purchasing. The free home try on with all of the back and forth shipping charges incurred by the webtailers is a choke hold on profits. Just look at what happened to Amazon's stock yesterday. Shipping charges will kill profits, and in the case of online eyewear - where it is GUARANTEED that the first delivery of sample frames will be returned - the charges must be insane.
The only companies GUARANTEED to profit from online eyewear are GOOGLE and FEDEX.
You, the intelligent optical retailer, still have time to adapt to the new landscape, to adjust your offers and marketing messages, to grow and thrive.
Standing still, doing nothing but conjure ways to NOT give out PDs is not a good use of your time.
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