Good day,
New to the board, but I am hoping some of you optical guru's could offer some good advice for marketing and practice building. Oh but wait, there is a catch - it has to be an extremely low cost method(s).
Here is a little backround: We are on our 4th year in operation. we seem to be hitting a lull in patient generation, new and previous. Newspaper, bulk mail, local coupon flyers, are what we have currnetly used, only the bulk mail has generated cost covering results, the other two have failed to produce adequate results. Radio and TV would be great, if they were not so expensive. Recalls have their place but do not help to bring in new clients. We have gone through our year 2000 patients who have not returned and sent them a nice letter, that seemed to generate some response.
Has anyone tried some specific idea that produced well received responses? if so, could you share your idea? If you wish to limit who views this concept, you could e-mail it to me: SG@salemvisioncenter.com
I sure do appreciate any and all responses. Have a great day.
Cowboy
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