Nominees Highlighted at the OLA
ORLANDO, Fla., Nov. 20, 2003 – Transitions Optical, Inc. has announced this year’s nominees for its annual Lab of the Year award and is highlighting them at the 2003 Optical Laboratories Association’s (OLA’s) exposition and conference held Nov. 20 – 22, 2003. The total number of nominees is the most ever for this highly sought industry award, growing 27 percent over the previous record-breaking year.

“We’re privileged and honored that these laboratories are working so hard in intense competition for this cherished award,” said P.J. Downes, sales director labs/ECPs for Transitions. “The increase in the number of nominees affirms for us that our continuing efforts to try to bring value to our laboratory partners is being recognized.”

This year’s nominees for the Transitions Lab of the Year award include:
 21st Century Optics, Long Island City, N.Y.
 Accu RX, Johnston, R.I.
 Balester Optical Company, Wilkes-Barre, Pa.
 Beitler McKee Optical Company, Pittsburgh, Pa.
 Diversified Ophthalmics, Cincinnati, Ohio
 Great Lakes Coating Laboratory, Troy, Mich.
 Homer Optical Company, Silver Spring, Md.
 Jorgenson Optical Supply, Tacoma, Wash.
 Lenco, Rutland, Vt.
 Midland Optical, St. Louis, Mo.
 Paragon Optical Laboratory, San Antonio, Texas
 Rooney Optical, Cleveland, Ohio
 RX Optical Lab, Broken Arrow, Okla.
 Specto Optical Company, Montclair, Calif.
 Sunstar Optical, Las Vegas, Nev.
 Three Rivers Optical, Pittsburgh, Pa.
 Toledo Optical Lab, Toledo, Ohio
 Tri-City Optical, Pinellas Park, Fla.
 Walman Optical Company, Minneapolis, Minn.

The Lab of the Year title has been awarded annually since 1991. It is presented to a Transitions STAR Lab at the Platinum Elite level that has made a significant commitment to growing its business with Transitions in the past year. Criteria include implementing creative marketing strategies; achieving solid growth in volume and Transitions® Lenses market share mix; dedication to educating its staff and customers; and showing an overall commitment to Transitions products and programs.

The winner of the 2003 Lab of the Year award will be announced and honored at Transitions Academy in Jan., 2004.