[bc]Soderberg Expands Contact Lens Services[/bc]
ST. PAUL, MINNESOTA -- Soderberg, Inc. recently expanded its specialty contact lens offerings with the addition of a new distributor, PARACON, INC. of Portland, Oregon. PARACON will assist Soderberg in its distribution of exclusive GP contact lens products such as Crystal-Vue, Sharp-Vue, Apogee and S-10.

“Soderberg currently operates four full-service contact lens laboratories in the Upper Midwest. As our customer base continues to grow on a national basis, it has rapidly become apparent that we needed to provide a broader distribution base for our specialized contact lens products in order to serve the needs of our expanding customer base,” states Craig Giles, President. “PARACON emulates the type of product integrity and customer service we strive for at Soderberg, and we are pleased to add them to our exclusive distribution ranks. We continue to research other distributors across the country as our customer base continues to expand,” continues Giles.

PARACON, Inc. has served its customers for 45 years as a custom-made contact lens distributor. “Our business is focused on providing superior service in the delivery of custom-made GP lenses,” says Jan Daniel, owner and CEO of PARACON. “Our market area is the 10 western states of the U.S., including Alaska. PARACON has achieved the seal of manufacturing excellence from CLMA, and we are excited to be able to extend the Soderberg product offerings to ECP’s in the western U.S.,” concludes Daniels.

Soderberg’s complete contact lens product offerings can be found by accessing the Soderberg web site at www.soseyes.com.