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9th Generation of Transitions photochromic lenses available in April 2024 (Gen S)
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I must say, Transitions 8 and XTRActive are the first time in my career I've been impressed by photochromics. 8 is very clear, changes quickly, and doesn't yellow as soon as previous generations, and especially competitors, did. And XTRActive has helped me move a handful of die-hard glass Thin&Dark wearers into plastics, successfully.
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Originally posted by DanLiv View PostI must say, Transitions 8 and XTRActive are the first time in my career I've been impressed by photochromics. 8 is very clear, changes quickly, and doesn't yellow as soon as previous generations, and especially competitors, did. And XTRActive has helped me move a handful of die-hard glass Thin&Dark wearers into plastics, successfully.I'm Andrew Hamm and I approve this message.
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Here's a video taken during the Transitions Academy a few days ago in Orlando. You can see the colors around the 02:16 mark. They look much much better than Gen 8 with being true to tone. Super nice.
He mainly regurgitates the available info but one nugget at the end is Gen S is only replacing Gen 8. All Xtractive products including style mirrors and polarized will remain unchanged.
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I'm really excited for the Ruby color. I've been able to sell more Transitions with the extended line of colors for the 8th gen. I sell a lot of Transitions Sapphire and Amethyst. They need to have a marketing campaign targeting younger wearers. It's an easy sell for Gen X and older, but I find a lot of younger people think Transitions are uncool, like wearing "dad" sneakers. Why comfort, functionality, and convenience are uncool, I do not know.Krystle
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Originally posted by DanLiv View PostI must say, Transitions 8 and XTRActive are the first time in my career I've been impressed by photochromics. 8 is very clear, changes quickly, and doesn't yellow as soon as previous generations, and especially competitors, did. And XTRActive has helped me move a handful of die-hard glass Thin&Dark wearers into plastics, successfully.
Originally posted by Uilleann View PostLookie here! A new wheel!
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