[bc]AR COUNCIL PATIENT BROCHURE NOW AVAILABLE IN SPANISH[/bc]
MINNEAPOLIS, MINNESOTA -- The AR Council unveiled a new version of their patient brochure which has now been translated into Spanish. Featuring the AR Council call-to-action tag line Ve Mejor . . . Para que te ves major (translated to See Better, Look Better), the brochure entices patients to “Let people see the real you with Anti-Reflective coating”.

“As the diversity of our population continues to change and expand, it became clear to us that there was a distinct need in the retail marketplace which was not being met. In keeping with the AR Council’s commitment to assist ECP’s in selling AR and motivating consumers to buy, we have translated our already successful patient brochure so that it is now available in Spanish as well.” stated Lee K. Anderson, Executive Director of the AR Council. “Statistics have proven that those retailers who are specifically focused on developing the sale of anti-reflective lenses experience success rates far exceeding the industry average. In a challenging marketplace, we felt this would be one more tool to help burgeon AR lens sales in all materials including glass, plastic, polycarbonate, mid-index and high-index,” continued Anderson.

The four-color brochure provides an area for imprint by eyecare professionals, and features sections on:
  • Improved night vision
  • Reduced eye strain when using computers
  • Increased light transmission
  • Cosmetic advantages
  • Care and cleaning instructions

Brochures in packages of 50 are available for $3 plus shipping; clear, acrylic counter displays are available at no charge. Materials may be ordered by contacting the AR Council directly at arcouncil@aol.com or 877.254.4477.