What would you do if a competing office in your town was deceptively marketing?

[Alex Camblor]

There is a practice in our town that is heavily focused on marketing, problem is they repeatedly publish false statements like:

"We are the only office that accepts _____ insurance" (there are about a dozen or more)
"We are the only office that makes glasses on the island"
"Our prices are better than 1-800 contacts" (they are about 30% more expensive unless you request a price match plus they charge patients $15 shipping to pick up from their office)

Would you do anything about this or just let them be?

[optical24/7]

Other than contact that particular insurance provider and let them know, ( better to record and show) and let them deal with that aspect, I would let the market deal with the rest. I had plenty of patients over the years to try the grass on the other side. If I did my job right previously, they came back, and came back permanently.