I need you all's take on just an idea.
In order to consider a "simplified pricing structure" (which would include lens tiered-pricing too...) how about a "frame tiered-pricing" structure?
Here's the thought:
"Designer frame" = $xx
"Luxury frame" = $xxx
"Basic frame" = $x
That's it. Three tiers. Jam the inventory into those.
Any drawbacks that you see, other than uneven margins?
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