I need you all's take on just an idea.

In order to consider a "simplified pricing structure" (which would include lens tiered-pricing too...) how about a "frame tiered-pricing" structure?

Here's the thought:

"Designer frame" = $xx
"Luxury frame" = $xxx
"Basic frame" = $x

That's it. Three tiers. Jam the inventory into those.

Any drawbacks that you see, other than uneven margins?