I'm interested in considering whether sales incentives are a positive thing for our office.
I feel the tendency in our office is to try to have patients "save money" (maybe it begins with me) instead of offering them useful suggestions on products. Not enough higher index. Not enough photochromics or AR coatings.
I can get laboratory data that show our percentages compared to the area's average.
How effective have you found "revenue sharing" to change the focus from, frankly, suggesting being cheap to suggesting the better products?
Thanks.
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