Originally Posted by
optical24/7
Well, I finally got a hold of the advertising head that came up with this. He said he presented multiple ideas to the board of directors, but they settled on the above. I asked about the ones they rejected…..
Instead of Camel Cigarettes phrase, “ I’d walk a mile for a camel”,,,,” I’d walk a mile for Glacier “.
Changed M&M’s, “ Melts in your mouth, not your hands”,,,,,,”Melts on your dash, not on your face”.
John Deere’s, “Nothing runs like a Deere”,,,,,” Nothing runs like our coatings”.
Wheaties, “ Breakfast of champions “,,,,,,” AR of chumps”.
And his personal favorite, for all the the folks out there that like to clean their lenses with their tongue,
KFC’s “ Finger lickin’ good”,,,,,” Lens lickin’ good “.
I agreed with him about that last one and thanked him for his time…
Bookmarks