Frames for middle-age woman demographic

[DanLiv]

What frames do you really like for the middle-age woman demographic? You know, the household manager, family decision-maker, doesn't want anything too crazy but appreciates a little flair, has money to spend if enticed. I'm told my frame selection is weak in this critical area (being a middle-age male interested in tech not fashion, I'm not surprised by the accusation).

What lines do you like that create some excitement in these customers?

[drk]

Liz Claiborne me gusta mucho.

[CLaughner]

What frames do you really like for the middle-age woman demographic? You know, the household manager, family decision-maker, doesn't want anything too crazy but appreciates a little flair, has money to spend if enticed. I'm told my frame selection is weak in this critical area (being a middle-age male interested in tech not fashion, I'm not surprised by the accusation).

What lines do you like that create some excitement in these customers?

Vera Bradley, XOXO, some Marchon core, Aristar

[Sledzinator]

For us its Coach and Liz.

[juno]

Liz Claiborne is like the platonic ideal of "middle-aged lady who will pay a little bit more but doesn't want anything wild". Anne Klein channels that same energy. I also do well with with specifically the bebe BB5144 in blue, and the Draper James line just kind of in general

[IIxIPariahIxII]

Scott Harris and Lilly Pulitzer (They do have some really good neutral colors). I also do really well with Barton Perreira. Definitely a bit more price wise, but really solid shapes and colors for the demographic.