OK, I'm going to come up with a 2022 goal for the optical. I need ONE and only ONE thing that I can do to serve needs and make MONEY!

Here are some candidates for the ONE thing:

A. More AR for everyone.
B. More computer glasses.
C. Sell top-down for frames (that is, don't begin with "frame allowances" and work up)
D. More sunglasses for everyone.
E. Other?


What do you think would work for me (or you)? I am a moderately higher-end solo private practice that's fully VCP, for all intents and purposes.