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Thread: Glasses service center

  1. #1
    What's up? drk's Avatar
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    Glasses service center

    I was driving along in my car, noticing how important it is to me.

    Glasses are no different. We depend on those things.


    I have a service center for my auto. I take it to the dealer for routine maintenance and repair. I buy new cars there because I like what they carrry.


    There's a parallel, here, somewhere.

    My dealer doesn't let me go over 2000 miles without an oil change because I get the "indicator light". Are we letting our glasses patients get by without their "1 year checkup"? Are we giving them the "free tire rotation when they buy 4 sets of tires"? Are we giving them "road hazard" warranty?

  2. #2
    Rising Star OptiBoard Silver Supporter Optical Roy's Avatar
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    Interesting
    Roy W. Jackson, Sr. ABOC

  3. #3
    Ghost in the OptiMachine Quince's Avatar
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    I try and set an expectation for this while dispensing. I mention free lifetime adjustments and actually have a number of patients that come in just for lens cleanings (mall zombies mostly.) When people are frazzled by the loss of a nosepad or a screw falling out, I find it a good time to use my car analogy. I compare the maintenance of glasses to that of a vehicle- that it is good to bring them in for screw tightening and adjustments regularly and that it is expected to need nosepad replacements over time- kind of like getting service for tires.

    I've heard of mobile glasses services for extremely rural areas, such as Alaska, where an optician will travel to those who need it for such services, but maybe there is a franchise opportunity in there somewhere?

    DRK, I feel like you are on a roll lately with innovative thought. Keep it going!
    Have I told you today how much I hate poly?

  4. #4
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    Quote Originally Posted by Quince View Post
    I try and set an expectation for this while dispensing. I mention free lifetime adjustments and actually have a number of patients that come in just for lens cleanings (mall zombies mostly.) When people are frazzled by the loss of a nosepad or a screw falling out, I find it a good time to use my car analogy. I compare the maintenance of glasses to that of a vehicle- that it is good to bring them in for screw tightening and adjustments regularly and that it is expected to need nosepad replacements over time- kind of like getting service for tires.

    I've heard of mobile glasses services for extremely rural areas, such as Alaska, where an optician will travel to those who need it for such services, but maybe there is a franchise opportunity in there somewhere?

    DRK, I feel like you are on a roll lately with innovative thought. Keep it going!
    I want to say don't encourage him, but I love the irreverent humor!

  5. #5
    OptiWizard
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    We have the blessing and curse to be in an area that doesn't have enough Optometrists. We are booking several months out so now when our patients are checking out we schedule them for their next appointment.

  6. #6
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    Quote Originally Posted by Sledzinator View Post
    We have the blessing and curse to be in an area that doesn't have enough Optometrists. We are booking several months out so now when our patients are checking out we schedule them for their next appointment.
    Where is this magical place?

  7. #7
    OptiWizard
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    Quote Originally Posted by NAICITPO View Post
    Where is this magical place?
    The eastern side of New Mexico.

  8. #8
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    Your intent would, of course, be to help your patients, and maybe help yourself a little by catching little issues before they become bigger issues. But there are some patients who will think they smell sales opportunity creation. You can't blame them, we all get free offers that mask commercial intent. My car dealer's service department always does a "free inspection" that argues for more spending. There are cynics everywhere.

  9. #9
    What's up? drk's Avatar
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    I know. Ever go to Jiffy Lube or somesuch? You get a nice service, and they give you a nice list of things you may need.

    Same with a routine exam. You get a nice checkup, and you get the list of things you need.

    Why not the same with a "free glasses checkup"?

  10. #10
    Ghost in the OptiMachine Quince's Avatar
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    So, we don't market ourselves this way (because we do NO marketing) but I've come to realize my office is used as a Glasses Service Center. We are an independent optical with a good relationship with the doc next door (not at all locations.) People come in looking for service, parts, or repairs (sound familiar?) and often charged little, if at all (depends on the optician.)

    The profit margin for a service center only, would only work if all competitors, like myself, refused to service glasses not from my own optical. Otherwise, why would you pay someone to do something you can get done for free? As a service center, there would need to be another source of revenue or the charge for simple services would be to high to capture anyone...

    That being said- there are definitely things my office isn't equip to do that could be offered, such as, but not limited to:

    *soldering
    *spring hinge repair
    *engraving on frames
    *successful application of those stupid Ray Ban crimp nosepads
    *and much much more!

    There is potential in here somewhere...
    Have I told you today how much I hate poly?

  11. #11
    Master OptiBoarder rbaker's Avatar
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    In general, we all used to be "service centers" but the eyecare Mafia and the lack of talent killed that business model.

  12. #12
    What's up? drk's Avatar
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    Well, maybe that and "cheap glasses".

    Who gets their shoes re-soled, these days? (Maybe cowboy boots.)

    But I think the idea is still a good one. "You depend on your glasses--you need us to help."

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    <"You depend on your glasses--you need us to help.">

    May I suggest a slight tweek?

    You depend on your glasses--you can depend on us to service them

    There is a thread somewhere where the late Chris (OMG I have forgotten his last name, so sorry) were bating around the idea of setting up kiosks to service on line glasses, for a fee of course.

  14. #14
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    Chris Ryser

    Sorry about that

  15. #15
    What's up? drk's Avatar
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    I like it, Mike!

  16. #16
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    Do we expand on this? You depend on your eyes, you can depend on us to service them.

    Would this be more conducive to the public then 'get an eye exam or you will go blind'? I have always thought that mechanics do the same sort of thing we do. Take a history, run diagnostic testing, develop a plan to fix a problem or make sure a problem does not happen.

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    I was a board member of the OLA and latter a member of the Lab division of the VCA now named The Vision Council. I can remember three programs developed that fit DRK’s thoughts…
    “Check Yearly, See Clearly.”
    “Think about Your Eyes.”
    “The one-minute difference”
    The first two had millions of impressions in multiple media outlets albeit the Covid 19 put a dent into TAYE. I’m retired now but still think the Vision Council is way underutilized. Reach out to them and see the tools they offer.

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