The world is changing.

[drk]

Not a day goes by without a request for a spectacle Rx to be released.

Yes, there's a million reasons why.
Some of it is my doing.

But never, ever before have we seen one or two walking EVERY DAMN DAY.

And I haven't changed doing things "the right way" etc., so don't make me feel sad.

I'm 100% vision care plans, essentially. That's just the way it is, for now.


I blame a few factors (not that I have the guts to ask a patient...seems petty).
1. I have a certain type of clientele. They're affluent as any. So they're kinda spoiled about choices, autonomy, are transactional, etc. (Blah. At least they don't smell bad.)
2. I have a certain type of market. You can't swing a dead cat without hitting another optical provider. Choice, choice, choice! A pox on everyone within a five mile radius! Especially Costco
3. DIY. The thing that bothers me the most. I hate Warbly Parkler.



So, I have very few ideas, becaue I think I'm kinda boxed in. And I want to continue in the VCP mode because it's easier, really.


The idea for your consideration: Make buying easier.

When I analyze why patients walk out with Rxs, I think very frequently they just want to shop differently.
Costco can't be fixed: it's a cult.
But onliners are looking for cheap and easy, I think.

I'm not going to street fight on cheap. That's a sure loser.
But "easy" I may be able to do.

I think "package pricing" and "transparent pricing" is the angle I'm going for.

What do you think?