I had an interview with this publication and I’m quite happy with how the article turned out. Thought I would share here and get some feedback:
https://www.reviewofoptometry.com/wo...build-loyalty/
I had an interview with this publication and I’m quite happy with how the article turned out. Thought I would share here and get some feedback:
https://www.reviewofoptometry.com/wo...build-loyalty/
I think it's a very good article.
I think it's a very GREAT article!
Last edited by smallworld; 04-09-2019 at 02:47 PM. Reason: wasn't enthusiastic enough
What is reality but a concept unique to each of us? Can anything be classed as real when our perceptions differ greatly on so many things? Just because we see something a particular way does not make it so.
I really enjoyed the read! I totally agree with your point about focusing on the relationship rather that just the sale. The practice I'm at now does not take any vision plans (thank goodness!) but when I have worked in offices that did I always took the time to review and advise patients about their coverage, and also whether or not actually enrolling in a plan would benefit them. I giggled when I read that you tell your patients to stop by for a 'tune up', I tell my patients the exact thing! It hadn't really occurred to me that having them come in regularly was a better reminder to schedule their yearly exam, but it does make sense. Often a patient will stop by for an adjustment and remark that they are having trouble with their vision. I always pull their chart and we talk about options as far as getting back in to see the doc. Your article reminded me of a patient we had just a couple of weeks ago. Two sisters came in, one was widowed if I remember correctly, and was obviously a little on the nervous nature side of things. When our doc brought her to me for an adjustment he told me he was referring her for a cat eval. When he walked away she got very nervous about the thought of surgery and actually started to cry, I held her hand and did my best to reassure her-and the tech got her a booklet with contact information of the surgeons office. She left feeling a little bit better about it. Our job is unique-we wear many hats with our patients and it's up to us to understand them enough to make that connection with them.
OUTSTANDING article. Very, very nice job.
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