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Thread: Best way to raise Prices

  1. #1
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    Confused Best way to raise Prices

    We have not raised prices on our glasses in over 8 years. Now unfortunately we find we must. It looks like there are to ways t do it. A larger hit to our progressive pricing or a smaller increase across all materials, lens styles and options. In you experience which s a better way to go. Thanks for your Input

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    Quote Originally Posted by For Eyes View Post
    We have not raised prices on our glasses in over 8 years. Now unfortunately we find we must. It looks like there are to ways t do it. A larger hit to our progressive pricing or a smaller increase across all materials, lens styles and options. In you experience which s a better way to go. Thanks for your Input
    Install a FastGrind and you will significantly lower your costs and won't have to raise your prices.

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    We have not raised prices on our glasses in over 8 years.............................

    Quote Originally Posted by For Eyes View Post

    We have not raised prices on our glasses in over 8 years. Now unfortunately we find we must. It looks like there are to ways t do it. A larger hit to our progressive pricing or a smaller increase across all materials, lens styles and options. In you experience which s a better way to go. Thanks for your Input

    Raising prices in the optical retail is not the best idea these days of highly increased competition in the retail market unless your selling prices are way at the bottom.

    There is always other ways to correct this, by better purchasing at lesser cost from other suppliers, or direct from manufacturers, and add some equivalent products at lower prices and have your staff sell them.

  4. #4
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    Raise your prices on each individual product that you feel needs to be raised and don't look back. Rising costs and expenses are the way of the world. Don't wait 8 years in the future!

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    Redhot Jumper Raise your prices on each individual product ..................................

    Quote Originally Posted by CME4SPECS View Post

    Raise your prices on each individual product that you feel needs to be raised and don't look back. Rising costs and expenses are the way of the world. Don't wait 8 years in the future!

    You can also disappear into oblivion when you raise prices without looking into other alternatives..........................

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    Quote Originally Posted by Chris Ryser View Post
    You can also disappear into oblivion when you raise prices without looking into other alternatives..........................
    Or you can lower your prices to the bottom, compete with huge corporations, work your fingers to the bone selling and up selling all day long, have zero time to care for your patients/customers at all until you have to rush to the next one, feel like garbage when you close the doors at the end of the day because you just sold 20 pairs of sweatshop glasses to unsuspecting people. Faking a smile the whole time telling them how great their new glasses are going to be even though you know the frames probably won't make it a year and the lenses are decades old technology.... yeah that sounds like fun. But hey, you could charge $3 for adjustments.

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    Master OptiBoarder rbaker's Avatar
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    It is always a best policy to make price changes in small increments rather than in one fell swoop (sort of like boiling a frog.) Clearly, you have neglected to manage your operating numbers and have have passed through the shoulda stage and into the gotta stage of your pricing strategy. Whether you implement a large price increase tomorrow or slip it to them a little bit at a time depends on your customer demographics.

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    Redhot Jumper Or you can lower your prices to the bottom ..........................................

    Quote Originally Posted by Kwill212 View Post

    Or you can lower your prices to the bottom, compete with huge corporations, work your fingers to the bone selling and up selling all day long, have zero time to care for your patients/customers at all until you have to rush to the next one, feel like garbage when you close the doors at the end of the day because you just sold 20 pairs of sweatshop glasses to unsuspecting people.


    ...........................................These huge corporations are not stupid and do not work their fingers or their employees fingers to the bone, as you describe.

    These days where you can find just about any information on the web, you could be as smart as them, if you would be as open minded as they are.

    In today's optical manufacturing circles which consists of hundreds of manufacturers that produce optical frames, and others that specialise in lens manufacturing and the competition is fierce, plus most of them are established in Asian Countries, as Thailand for lenses and China and India for frames. Most of the original manufacturers in Germany, France and Italy have shipped their factory equipment into those countries years ago, were they continued to produce, and seed the grounds for newcomers into the field.

    The competition in the optical field is fierce at the manufacturing level, and selling prices of their products at the factory level are on a similar range as they were on this Continent 30 to 40 years ago.

    Of course those huge corporations, that run also the largest amount of Online Optical Retailers, are fully in the know how, and purchase their products at the factory level and mark them up at a higher markup rate, than even you could never do, following your established way of thinking and doing so.
    They have been making profits all these years when posters on *optiBOARD* have screamed that they could make no money selling at those low prices.

    Furthermore in to day's modern age transportation and imports of goods has been so advanced over the last couple of years
    that the old arguments of importing is too complicated and slow is no more valid.
    One of my last orders received from Europe was around 100 kgs which we shipped with the labels supplied by email, from the ordering company, got picked up by UPS and was delivered in Europe 48 hours later.

    So there are ways to do business without working the fingers down to the bone ...........................................

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    Quote Originally Posted by Chris Ryser View Post

    So there are ways to do business without working the fingers down to the bone ...........................................
    Yes, and most of the people on optiboard already do it, and do it successfully without having to schlep the junk they sell on alibaba, aliexpress, dhgate, or the equivalent you get a chain stores. Is it possible to make a boat load of money selling bottom of the barrel low tier glasses? Obviously, there are plenty of corporations that do this. But I would venture to say most of the optiboard community has higher standards that that. Your preaching to the wrong choir here buddy. I quite like not being as open minded as these corporations are when it comes to gouging customers for substandard products. If you think a high school student taking a finished pair of glasses from a wholesale lab and handing it to patients with no clue of optics or adjustments isn't gouging people I don't know what else to say.

    You seem to be solely focused on the financial aspect of things, where the rest of us are more focused on the patient care side of things. We are mostly also smaller business not big corporations that can sell on high volume, low margin. We are neighborhood people, we are members of the communities we serve. We take pride in the finished products we sell, and we care for the patients we see. I know I wouldn't sleep at night taking money for the junk I see come out of chains and online vendors these days, no matter how big the pile of cash under my pillow was. Meetings about quotas for up sells and capture rates, spiffs from labs for selling the PAL of the month, no thanks, not for me.

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    Redhot Jumper You seem to be solely focused on the financial aspect of things .....................

    Quote Originally Posted by Kwill212 View Post

    Yes, and most of the people on optiboard already do it, and do it successfully without having to schlep the junk they sell on alibaba, aliexpress, dhgate, or the equivalent you get a chain stores. Is it possible to make a boat load of money selling bottom of the barrel low tier glasses? Obviously, there are plenty of corporations that do this. But I would venture to say most of the optiboard community has higher standards that that. Your preaching to the wrong choir here buddy. I quite like not being as open minded as these corporations are when it comes to gouging customers for substandard products. If you think a high school student taking a finished pair of glasses from a wholesale lab and handing it to patients with no clue of optics or adjustments isn't gouging people I don't know what else to say.

    You seem to be solely focused on the financial aspect of things, where the rest of us are more focused on the patient care side of things. We are mostly also smaller business not big corporations that can sell on high volume, low margin. We are neighborhood people, we are members of the communities we serve. We take pride in the finished products we sell, and we care for the patients we see. I know I wouldn't sleep at night taking money for the junk I see come out of chains and online vendors these days, no matter how big the pile of cash under my pillow was. Meetings about quotas for up sells and capture rates, spiffs from labs for selling the PAL of the month, no thanks, not for me.

    ..................here we go again. The Day you would post under your own name and not a anonymous *Kwill212* I could maybe take you comments at full value, but that will never happen.
    Last edited by Chris Ryser; 01-27-2019 at 03:28 AM.

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    Quote Originally Posted by Chris Ryser View Post
    ..................here we go again. The Day you would post under your own name and not a anonymous *Kwill212* I could maybe take you comments at full value, but that will never happen.
    WTF is wrong with you? That was about as well-written and honest and ACCURATE a post as I've seen written on here in a while. I COULD NOT AGREE MORE with what he said and am running a vibrant and successful family business into it's 39th year with exactly the philosophy he just described.

    And here you, "Mr. Cut and Paste" are going to dismiss his opinion out of hand because you don't like the screen name he uses? You're a complete moron and probably couldn't be more useless around here if you tried.

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    Blue Jumper WTF is wrong with you? .........................................

    Quote Originally Posted by Quig View Post

    WTF is wrong with you? That was about as well-written and honest and ACCURATE a post as I've seen written on here in a while. I COULD NOT AGREE MORE with what he said and am running a vibrant and successful family business into it's 39th year with exactly the philosophy he just described.

    And here you, "Mr. Cut and Paste" are going to dismiss his opinion out of hand because you don't like the screen name he uses?
    You're a complete moron and probably couldn't be more useless around here if you tried.

    Language like that, not even abbreviated, is insulting and not permitted on *optiBoard* as far as I know............................................

    ....................... since you joined this Forum, last year, with 5 listed posts only, all of them criticizing me and my posts, since then, while I have made over 23,000 of them in the the last 17 years on *optiBOARD*, under my own real name, trying not to insult anybody else on this Forum, even if I disagree with them.
    Last edited by Chris Ryser; 01-27-2019 at 12:20 AM.

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    Quote Originally Posted by Chris Ryser View Post
    Language like that, not even abbreviated, is insulting and not permitted on *optiBoard* as far as I know............................................

    ....................... since you joined this Forum, last year, with 5 listed posts only, all of them criticizing me and my posts, since then, while I have made over 23,000 of them in the the last 17 years on *optiBOARD*, under my own real name, trying not to insult anybody else on this Forum, even if I disagree with them.
    Chris, you are far too mature and seasoned to get into a debate with an imbecile. Their unnecessary cursing, offensiveness and lack of professional dialogue demonstrates their level in society.

    Stay on the high road friend and hopefully they will be banished.

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    Quote Originally Posted by Chris Ryser View Post
    Language like that, not even abbreviated, is insulting and not permitted on *optiBoard* as far as I know............................................

    ....................... since you joined this Forum, last year, with 5 listed posts only, all of them criticizing me and my posts, since then, while I have made over 23,000 of them in the the last 17 years on *optiBOARD*, under my own real name, trying not to insult anybody else on this Forum, even if I disagree with them.
    Lol, I love it. You dismiss people because we don't post under our full names and cry foul when I abbreviate a curse word while completely ignoring the content of mine and the other's post.

    Get back to google and find something, anything, no matter how old to cut and paste and add here. Looks like you'll find a few here ^ who'll tell you how amazing you are.
    Last edited by Quig; 01-27-2019 at 10:12 AM.

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    Thread closed.


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