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Thread: Why are glasses so expensive?

  1. #26
    Master OptiBoarder AngeHamm's Avatar
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    The ignore button is your friend.
    I'm Andrew Hamm and I approve this message.

  2. #27
    Manuf. Lens Surface Treatments
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    the happy patients of today will be replaced with younger generations ...............

    Quote Originally Posted by Chris Ryser View Post

    The present that is now, will be changing at a much faster speed as technical and commercial technology advances in every field, even in the optical retail where the happy patients of today will be replaced with younger generations that have a far different way of thinking and acting.

    What has been the basic standard in a profession for the last hundred years will have to be adapted to more modern times in every way as we go along, or we will be at the losing end. Planning ahead of the game has never harmed anybody, but maybe could be of some benefit for many.


    ......................that was the stage when this thread got rudely derailed by a relatively new member with very little posting history, and does not want to accept advice from other posting members.
    Chris Ryser
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    http://optochemicals.com............................. http://arcoatings.com

  3. #28
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    Quote Originally Posted by Chris Ryser View Post
    Kwill....................................... To answer your post I will repeat again what I have said for a long time, and then maybe you might understand.

    I have never said and not meant, what you are writing about. In short, my idea that probably could work, is that you could split up your present total markup a different way and not make a penny less.


    To price the frames at a competitive cost, to attract customers. Then sell them a service package to finish the job, that contains everything you want to include, more revenue or warranties for frames, from lenses to warranties on them, adjustments and maybe even minor repairs along the way for a certain time period you set and decide the details.

    It is an idea that just might work ..........................
    Chris;

    Don't you think you'll have some pretty ****** off customers when using your pricing formula who return with a broken frame and are told that since they did not purchase the service package they will have to shell out another $$$ for a new frame after making the original purchase only months previous?

    Regards,
    Golfnorth

  4. #29
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    Don't you think you'll have some pretty ****** off customers ........................

    Quote Originally Posted by Golfnorth View Post
    Chris;

    Don't you think you'll have some pretty ****** off customers when using your pricing formula who return with a broken frame and are told that since they did not purchase the service package they will have to shell out another $$$ for a new frame after making the original purchase only months previous?

    Regards,
    Golfnorth



    .............if you would use my proposed formula of selling the frame at rock bottom price without the service package. I would show him that he signed off the purchase of the service package, that includes any warranty and guarantee on the job......................and that would settle the case.

    However if there is a factory warranty for the breakage of whatever happened by the manufacturer, and by the distributor, it would be honored.

    Very simple and fair solution.
    Chris Ryser
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    http://optochemicals.com............................. http://arcoatings.com

  5. #30
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    Quote Originally Posted by Chris Ryser View Post
    .............if you would use my proposed formula of selling the frame at rock bottom price without the service package. I would show him that he signed off the purchase of the service package, that includes any warranty and guarantee on the job......................and that would settle the case.

    However if there is a factory warranty for the breakage of whatever happened by the manufacturer, and by the distributor, it would be honored.

    Very simple and fair solution.
    But do you honestly think they would purchase from you again under those circumstances?
    I don't think so!

    Regards,
    Golfnorth

  6. #31
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    Quote Originally Posted by Golfnorth View Post
    But do you honestly think they would purchase from you again under those circumstances?
    I don't think so!

    Regards,
    Golfnorth
    Not a chance that customer ever comes back. I would guess that 90% of the people that came in to a store like Chris is proposing would immediately leave, head to the internet and leave terrible reviews for the business. I would imagine something like this:

    "I went to buy new glasses today at Doomsday Optical, It was terrible! First of all their selection was awful, the frames looked like they were kids toys that I could have found at the drugstore, or given away at the downtown 10k I ran last week(personal best time btw). They just felt super cheap. Whatever. My insurance told me this place was in my network so I figured I would give it a try. I picked out the least offensive looking frame there. When I said they felt kind of loose on my head and were crooked, the rude person there told me he would fix it but It would cost me $20!!!!! OMG, no, just no. So it seems their scam is to get you in the door with their "rock bottom prices" and then nickel and dime you to death with extra charges and fees. The guy even tried to get me to sign some stupid waiver with fees and prices on it. So, every time this flimsy frame needs to be tightened, which seems like it would be every other day, they are going to charge me $20? I don't think so. I won't ever be going there again, and neither will any of my friends!

  7. #32
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    Quote Originally Posted by Chris Ryser View Post
    .............if you would use my proposed formula of selling the frame at rock bottom price without the service package. I would show him that he signed off the purchase of the service package, that includes any warranty and guarantee on the job......................and that would settle the case.

    However if there is a factory warranty for the breakage of whatever happened by the manufacturer, and by the distributor, it would be honored.

    Very simple and fair solution.
    Chris;

    Your formula of pricing will reduce the volume of stores that implement it IMHO. Please note that there is nobody that has publicly stated that they are using this or any similar way of pricing product despite being asked. With a decrease in volume (I don't believe people will pay for all the extra warranties and services) plus by the time you explain it anyone waiting with an rx in their hand may decide to go elsewhere as they were waiting too long to be served. With internet penetration around 15% why dramatically change pricing at this point in time?

    Since you've been on this rant my business has done nothing but increase and I will not be using your pricing model.

    Regards,
    Golfnorth

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