Part I: the company
Pro:
- Liberty has probably the biggest brand in protective sport eyewear. "RecSpecs" is synonymous with sport eyewear.
- Probably the widest choice of products
- Probably the most creative company in terms of products and programs
- Have their own lab and package deals
Con:
- They've been criticized for their uneven pricing structure when dealing with indies vs. chains
- Don't have field reps
- Can be quite expensive
- It's great to have an affiliated lab, but many/most VCP patients can only benefit as a second pair
Part II: the products
"Switch" collection:
- Interchangeable lenses
- Could be used for: Rx sun + plano sun / two tint style Rx sun / SVDO sun + multifocal sun / Rx sun + dress Rx?
"Water sports" collection:
- Rx-able, but limited powers
- Higher powers would be difficult to wear d/t goggle frame fit
- Pre-made options exist
- Does have a diving mask
"Purpose Built" sun collection:
- Rx-able lenses
- Interchangeable lens options
- Side-protection options
- Safety options with detachable side shields
- Ideal for motorcycling
- Interchangeable option could be good for safety eyewear clear + sun tint, plus with detachable side shields could be used as dress
- Has one style that uses a strap for under a motorcycle helmet (but could also just use a sport google instead)
- An option for that rare super dry-eye patient
"Active everyday virtually indestructible frames"
- Novel tough plastic frames
- Aimed at kids, but two larger styles
- Limited styles, questionable looks, but matter of taste
"Sport Protective"
Goggles (headstrap and no temples)
- For under helmets, primarily
- Large range of styles and colors
- Kid to adult
Frames (temples with removable elastic strap)
- Very large range of styles, sizes and colors
- Least dorky on the market?
Interchangeable between goggle and frame ("Sport shift")
- Good for multi-sports
- Limited sizes/styles
Part III: the hot take
Too expensive, but good quality
Don't do programs unless you sell sportframes like hotcakes because they surprise drop ship
Lab may be good if you package and sell as second pairs
"Sport shift" is pretty unique
"Purpose built" collection is a nice niche
"Indestructible" zyl frames may be useful for special cases (autism, hyperactivity disorder, boys in general)
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