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Thread: Essilor / Luxottica .....................final merger

  1. #26
    Master OptiBoarder OptiBoard Silver Supporter lensmanmd's Avatar
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    Quote Originally Posted by Chris Ryser View Post
    My model would be the mathematical perfect solution
    Mathematics have little to do with the current retail trend. There is more value by investing on EQ trends, instead.

  2. #27
    Manuf. Lens Surface Treatments OptiBoard Gold Supporter
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    Mathematics have little to do with the current retail trend..........................

    Quote Originally Posted by lensmanmd
    Mathematics have little to do with the current retail trend. There is more value by investing on EQ trends, instead.



    ...........................so make a better suggestion that might work against rock bottom online retail sales, by the world's largest and best top quality frame and lens manufacturer.

    They will not invent lower quality products to sell cheaper.
    Chris Ryser
    ________________________________________
    DLO. NA.IC.I.T.PO

    http://optochemicals.com............................. http://arcoatings.com

  3. #28
    Master OptiBoarder OptiBoard Silver Supporter lensmanmd's Avatar
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    ECPs need to look at their strategy and the market where they do business. What does your business model look like? What do you want it to look like? Who are your clients, and what are their needs? Then tailor your model aligned to that. That is how one survives (and flourishes) in the world of Amazon and EssiLux.

  4. #29
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    Blue Jumper A manufacturer cannot lose money by selling on the web ..............................

    Quote Originally Posted by lensmanmd View Post

    ECPs need to look at their strategy and the market where they do business. What does your business model look like? What do you want it to look like? Who are your clients, and what are their needs? Then tailor your model aligned to that. That is how one survives (and flourishes) in the world of Amazon and EssiLux.

    .....................excellent business advice, but restricted to the past of October 1, 2018 when the ESSILUX merger became a fact.

    The merged corporation now also controls about another 400 optical related manufacturing companies worldwide that were added over the last 20 years.

    One of their main goals is the further development of their online retail market, as stated in their yearly business report.

    The online sales of their finished, non professionally adjusted prescription eyeglasses, is less than half the cost, than if purchased in a conventional optical store.

    There is no solution offered in the post, plus there is another very possible development that is lurking behind the scenes.

    Quote Originally Posted by lensmanmd View Post
    Then tailor your model aligned to that. That is how one survives (and flourishes) in the world of Amazon and EssiLux.

    The other three major world wide optical corporations (2 in Germany and 1 in Japan) might very well plan to jump into the aggressive behavior of Essilor-Luxottica and jump into the internet online optical retail sales market. We have not yet seen all the developments on that level.

    A manufacturer cannot lose money by selling on the web by selling at prices that are a fraction higher than their wholesale prices to the retail market.

    The optical retailer is better to put on his seatbelt, and plan ahead, the voyage into the future is only starting right now.
    A new way of thinking is needed to adjust and save a profession that has been around a few hundred years.
    Chris Ryser
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    DLO. NA.IC.I.T.PO

    http://optochemicals.com............................. http://arcoatings.com

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    [Q
    plus there is another very possible development that is lurking behind the scenes.
    I get it... GE buys Essilux. another rumor just read in the WSJ. Essilux buys TOYS ARE US and gives away a barbie doll with every pair of glasses bought on line.

  6. #31
    Master OptiBoarder OptiBoard Silver Supporter lensmanmd's Avatar
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    Quote Originally Posted by Chris Ryser View Post
    A new way of thinking is needed to adjust and save a profession that has been around a few hundred years.
    This is exactly my point. You keep shouting gloom and doom. You probably said that when WalMart hit Canada. Competitors are flourishing just blocks away from WalMart. How? By a new way of thinking. By understanding their market. By adjusting to their market. A new way of thinking, my friend, not just discounting everything, then jacking it up by adding "service" costs. That is so 1990's. Sheesh.

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    Redhot Jumper However way you tailor your business model, .............................

    Quote Originally Posted by lensmanmd View Post

    ECPs need to look at their strategy and the market where they do business. What does your business model look like? What do you want it to look like? Who are your clients, and what are their needs? Then tailor your model aligned to that. That is how one survives (and flourishes) in the world of Amazon and EssiLux.
    Please give a concrete possible example to counter the 50 to 60% discount by the major on-liners for their own brand name products ...........................and could be successful doing it.

    However way you tailor your business model, you are still selling at the conventional dispensing opticians markup, while the largest block of online opticals, which is your long time heavily admired largest manufacturers, are advertising the same products at a 50 to 60% discount of store prices, on direct sales to the public.

    Furthermore they also advertise their good support and donations of thousands of pairs of free glasses to the poor in the needy countries across the world.
    Chris Ryser
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    DLO. NA.IC.I.T.PO

    http://optochemicals.com............................. http://arcoatings.com

  8. #33
    Master OptiBoarder OptiBoard Silver Supporter lensmanmd's Avatar
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    [QUOTE=Chris Ryser;549525]Please give a concrete possible example to counter the 50 to 60% discount by the major on-liners for their own brand name products ...........................and could be successful doing it.

    However way you tailor your business model, you are still selling at the conventional dispensing opticians markup, while the largest block of online opticals, which is your long time heavily admired largest manufacturers, are advertising the same products at a 50 to 60% discount of store prices, on direct sales to the public./QUOTE]

    You still don't get it Chris. Your model of deep discounting is not a sustainable model for retailers.
    You want support? LensCrafters. We all know that they are one of the highest priced retailers in the market, yet people flock to them. Instead of a la carte pricing, they simplified it by bundling their pricing, then provided their customers with speed and convenience. Quality? Very debatable.
    Ask Tallboy about his business, or DanLiv, or Quince, or other OptiBoarders. I'm sure they can speak of how they are thriving in this market, without the need to deep discount.
    A sustainable model is to provide quality service and quality products to those willing to pay for them. Don't base your model on competing with on-line retailers and discounters. Instead, offer products that are not readily available elsewhere, then back the product with care, knowledge and skill.
    Why do people shop at Nordtroms, when WalMart is so much cheaper? Service and Quality. Why do people shop at Whole Foods, Wegmans and others, instead of Shoppers? Quality and freshness. These retailers are unabashed about their pricing, but back it up in other ways.
    Has online retailing changed the landscape? Certainly. Has it changed the way B&Ms operate? Yes. Those that did not survive used your "discount at all costs" business model. Those that survive, those that are thriving, took the service, knowledge and quality route.

  9. #34
    Ghost in the OptiMachine OptiBoard Silver Supporter Quince's Avatar
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    Quote Originally Posted by lensmanmd View Post
    A sustainable model is to provide quality service and quality products to those willing to pay for them. Don't base your model on competing with on-line retailers and discounters. Instead, offer products that are not readily available elsewhere, then back the product with care, knowledge and skill.
    Why do people shop at Nordtroms, when WalMart is so much cheaper? Service and Quality. Why do people shop at Whole Foods, Wegmans and others, instead of Shoppers? Quality and freshness. These retailers are unabashed about their pricing, but back it up in other ways.
    Has online retailing changed the landscape? Certainly. Has it changed the way B&Ms operate? Yes. Those that did not survive used your "discount at all costs" business model. Those that survive, those that are thriving, took the service, knowledge and quality route.
    Amen!
    Have I told you today how much I hate poly?

  10. #35
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    [QUOTE=lensmanmd;549530]
    Quote Originally Posted by Chris Ryser View Post
    Please give a concrete possible example to counter the 50 to 60% discount by the major on-liners for their own brand name products ...........................and could be successful doing it.

    However way you tailor your business model, you are still selling at the conventional dispensing opticians markup, while the largest block of online opticals, which is your long time heavily admired largest manufacturers, are advertising the same products at a 50 to 60% discount of store prices, on direct sales to the public./QUOTE]

    You still don't get it Chris. Your model of deep discounting is not a sustainable model for retailers.
    You want support? LensCrafters. We all know that they are one of the highest priced retailers in the market, yet people flock to them. Instead of a la carte pricing, they simplified it by bundling their pricing, then provided their customers with speed and convenience. Quality? Very debatable.
    Ask Tallboy about his business, or DanLiv, or Quince, or other OptiBoarders. I'm sure they can speak of how they are thriving in this market, without the need to deep discount.
    A sustainable model is to provide quality service and quality products to those willing to pay for them. Don't base your model on competing with on-line retailers and discounters. Instead, offer products that are not readily available elsewhere, then back the product with care, knowledge and skill.
    Why do people shop at Nordtroms, when WalMart is so much cheaper? Service and Quality. Why do people shop at Whole Foods, Wegmans and others, instead of Shoppers? Quality and freshness. These retailers are unabashed about their pricing, but back it up in other ways.
    Has online retailing changed the landscape? Certainly. Has it changed the way B&Ms operate? Yes. Those that did not survive used your "discount at all costs" business model. Those that survive, those that are thriving, took the service, knowledge and quality route.
    Very, very well said!

  11. #36
    Manuf. Lens Surface Treatments OptiBoard Gold Supporter
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    Blue Jumper as posted today in main forum ................................

    Quote Originally Posted by Judy Canty

    THE OTHER SHOE HAS DROPPED!

    JLARC (Joint Legislative Audit and Review Commission) has recommended that OPTICIANS in VIRGINIA be DEREGULATED.

    This is NO JOKE. This is the REAL DEAL.

    If you are a LICENSED OPTICIAN IN VIRGINIA AND NOT A MEMBER OF OAV, WE NEED YOU NOW AND YOU NEED US TO WORK TO SAVE OUR LICENSES.

    Join us at
    www.vaopticians.org TODAY! The legislation will come before the General Assembly in JANUARY.


    no comments needed,............ the other side works hard to succeed, while we argue about charging for service, while selling at lower prices in exchange.
    Chris Ryser
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    http://optochemicals.com............................. http://arcoatings.com

  12. #37
    Manuf. Lens Surface Treatments OptiBoard Gold Supporter
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    Redhot Jumper ......................and here are the details by the State of Virginia


    There are 11 occupations regulated by DPOR that do not appear to meet the criteria for regulation that are established in the Code of Virginia. These occupations include community managers, opticians, residential energy analysts, soil scientists, waste management facility operators, landscape architects, naturalgas automobile mechanics, and others. State statute clearly indicates that the state should not restrict access to any occupation unless it is “necessary for the protection or preservation of the health, safety, and welfare of the public” (§ 54.1-100). These occupations do not meet the criteria, and regulation of these occupations could be reduced or eliminated through legislation.

    WHY WE DID THIS STUDY In 2017, the Joint Legislative Audit and Review Commission Directed staff to study the Department of Professional And Occupational Regulation (DPOR). JLARC staff reviewed the department’s staffing and organization, its processing of occupational licenses, and enforcement of occupational rules. JLARC staff also assessed the affordability of fees and processes for adjusting fees.ABOUT DPOR DPOR is charged with protecting the health, safety, and welfare of the public by licensing qualified individuals and businesses and enforcing standards of professional conduct for a wide variety of professions and occupations.DPOR is funded through the fees that it charges applicants, and has a non-general fund budget of$23 million.

    See all of it at:
    http://jlarc.virginia.gov/pdfs/reports/Rpt509.pdf


    ====================

    What if the Optician’s License you worked so hard for was taken away?
    What if every dispensing decision was made by the Doctor instead of by you?
    What if anyone with no training was allowed to do what you do?
    Would that affect you? You bet it would! Your pay would decrease and an untrained person would take your job in an instant! This nightmare could become reality at any time.

    previous case, see all of it:


    Last edited by Chris Ryser; 10-11-2018 at 02:07 AM.
    Chris Ryser
    ________________________________________
    DLO. NA.IC.I.T.PO

    http://optochemicals.com............................. http://arcoatings.com

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