Starbucks getting into sunglasses ...........................

[Chris Ryser]

Starbucks getting into Sunglasses

RetroSuperFuture eyewear brand Super has partnered with Starbucks for a special edition range of sunglasses.

Super was chosen by the global coffee company ‘to represent the union of creative research, innovation and a bold vision of contemporary lifestyle.’


The range is available exclusively at Starbucks’ Starbucks Reserve stores in Seattle, Shanghai and Milan, as well as at planned openings in New York, Chicago and Tokyo.

source:
https://www.aop.org.uk/ot/industry/e...with-starbucks

[mervinek]

Perfect for hipsters who selfie when they get their drinks. Insert eye roll here.

[jefe]

Perfect for hipsters who selfie when they get their drinks. Insert eye roll here.

+1

A bad choice if they're looking for a sunglasses line with broad appeal.

[Quince]

Makes sense. It's the trendiest of companies so they have to slap their logo on everything so their followers can represent- though it makes a bit more sense when it is on a tumbler or travel mug. This will go about as far as the Snap-Chat glasses did. Fa la la la fad.


When you think about it, they are kind of late to the game... almost EVERY brand had put their name on frames. I remember when I at Eyemart, we had a Pepsi frame that amazed everyone.

[Chris Ryser]

I remember when I at Eyemart, we had a Pepsi frame that amazed everyone.

A Pepsi named eyeglass frame is just a tasteless, bad idea, while selling eyeglasses in a worldwide coffee shop system is more like prostitution.

[Lab Insight]

Perfect for hipsters who selfie when they get their drinks. Insert eye roll here.

Sunglasses available in grande and venti, mocha or vanilla only. Is it normal to despise those millennials?

[mervinek]

Is it normal to despise those millennials?

Yes. Yes it is.

[Lab Insight]

Yes. Yes it is.

I feel so much better now. Been watching too many A&E episodes lately.