Selling Brand named copied products in India is Illegal.


Ray-Ban converts Indiawebsite into ecommerce platform to curb fakes

Rasul Bailay,
Updated: May 13, 2016, 05.23 AM IST

NEW DELHI: Ray-Ban has converted its India website into an ecommerce platform, as the eyewear brand seeks to fight off counterfeits that flood online marketplaces. Previously, the website functioned only as a reference point. Ray-Ban is the latest among a host of global firms including Puma and Adidas that launched their own ecommerce platforms in India, at a time when online retailing is growing at a fast clip in the country.

Since November, India allows global single brand retailers — companies that sell items under one label — to offer their products through company-owned e commerce portals.Ray-Ban appointed Bengaluru-based firm Ace Turtle to manage its online platform. Ace Turtle also manages ecommerce websites for fashion and lifestyle brands of Puma, Flying Machine and French Connection, as well as furniture seller Evok, among others.

Ray-Ban has been hit badly because of the proliferation of fake products on online platforms. Last year, Luxottica Group, the parent organisation of Ray-Ban, dragged to the Delhi High Court, accusing the ecommerce site of hosting counterfeit products and misleading customers by offering heavy discounts.

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