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Thread: Where have the quality industry publications gone?

  1. #1
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    Question Where have the quality industry publications gone?

    Has advertising quality, ethics and truthfulness got up and left in Canada?

    Not too many years ago, I used to look forward to receiving the numerous industry publications (in paper form) each month by mail chalk full of interesting articles, opinions, insights and serendipity. It was always a good read over a java and a great way to relax and stay informed.

    I have to admit how disappointed I am now a days with the content and how these publications will accept all advertising from any company without fact checking or background searches. Yes I know that these publications rely fully on advertising and donation revenue to stay afloat but man it seems that integrity has flown out the window.

    I received the latest edition a few days ago of a well known publication. The latest copy contains an ad from a lens company claiming to be 100% independent with no retail affiliation whatsoever and only service independent ECP's. Yet they process huge volume in lenses for one of the largest retail grocery chains in Canada and sell glasses online under trademark and multiple alias online platforms.

    Shouldn't the editors be held accountable for accuracy of content or has it become the wild west where we are all just spoon fed the jargon???

  2. #2
    What's up? drk's Avatar
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    Fake news alert^^^^^

    Stay online here, for the truth!

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    Quote Originally Posted by drk View Post
    Fake news alert^^^^^

    Stay online here, for the truth!
    No FOX news here.

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    Welcome to modern media, period.

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    What's up? drk's Avatar
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    Quote Originally Posted by Lab Insight View Post
    No FOX news here.
    Well, I can see you find Fox "truthful", and while they are NOT here, we do have our own truth source on Optiboard.

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    Master OptiBoarder rbaker's Avatar
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    As "opticianry" has dumbed down in recent years so has our professional media which has descended to the level of Dr Seuss (with apologies to the memory of Dr. Seuss.)

    You have to go into the enemy camp to sites like this if you want any substantive reading:

    https://www.aaopt.org/home/section-ovs

    https://www.aoa.org/

    There are many other sites on line.

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    Quote Originally Posted by drk View Post
    Well, I can see you find Fox "truthful", and while they are NOT here, we do have our own truth source on Optiboard.
    One should not assume. You can keep FOX on your side of the border where it belongs.

  8. #8
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    Blue Jumper Trade magazines have to keep their eyes and ears open ...........................

    Quote Originally Posted by Lab Insight View Post

    Has advertising quality, ethics and truthfulness got up and left in Canada?

    Shouldn't the editors be held accountable for accuracy of content
    or has it become the wild west where we are all just spoon fed the jargon???

    Trade magazines have to keep their eyes and ears open, and realize the trends of the business they deal with, in fashion and or volume much earlier than we do.

    Very simple, they spoon feed you what you like to see, but have to adjust their income, to what is available in the advertising sector.

    Advertising cost is also reflected in the advertisers selling prices, the more you sell the moore you can advertise.
    Chris Ryser
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    DLO. NA.IC.I.T.PO

    http://optochemicals.com............................. http://arcoatings.com

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