Results 1 to 8 of 8

Thread: Amazon looks to buy Toys R Us..........Essilor has LensCrafters to service online...

  1. #1
    Manuf. Lens Surface Treatments
    Join Date
    Aug 2002
    Location
    in Naples FL for the Winter months
    Occupation
    Other Optical Manufacturer or Vendor
    Posts
    23,240

    Blue Jumper Amazon looks to buy Toys R Us..........Essilor has LensCrafters to service online...

    Amazon looks to buy Toys R Us..........Essilor has LensCrafters to service online purchases, after the merger.

    What do you think ?

  2. #2
    Master OptiBoarder OptiBoard Silver Supporter
    Join Date
    Jul 2008
    Location
    Cincinnati
    Occupation
    Other Optical Manufacturer or Vendor
    Posts
    637
    Quote Originally Posted by Chris Ryser View Post
    Amazon looks to buy Toys R Us..........Essilor has LensCrafters to service online purchases, after the merger.

    What do you think ?
    Must be a cold day in Canada

  3. #3
    Master OptiBoarder optical24/7's Avatar
    Join Date
    May 2006
    Location
    Down on the Farm
    Occupation
    Dispensing Optician
    Posts
    5,809
    Quote Originally Posted by Chris Ryser View Post
    Amazon looks to buy Toys R Us..........Essilor has LensCrafters to service online purchases, after the merger.

    What do you think ?
    I don't think so...

    http://money.cnn.com/2018/03/20/news...-us/index.html

  4. #4
    Manuf. Lens Surface Treatments
    Join Date
    Aug 2002
    Location
    in Naples FL for the Winter months
    Occupation
    Other Optical Manufacturer or Vendor
    Posts
    23,240

    Blue Jumper the moment of it becoming a fact in the optical, will get closer by the hour.........

    It was ll over the Newspaper this morning, saying that Amazon will need local outlets for their food delivery ordered online. So they will need local service.

    Thinking onto the optical with the Essilux dominating the online opticals on a worldwide basis they will also be looking for a eyeglass service, for their online orders that come directly out of a lab somewhere, and are shipped to the end user who has had no proper adjustment.

    They will have the use of the some 5,000 LensCrafter stores, which most probably will be their basic service stop to take over the adjustment and service part, most probably for a fee determined by the owners of the chain.

    Start thinking about this, as the moment of it becoming a fact in the optical, will get closer by the hour.

  5. #5
    What's up? drk's Avatar
    Join Date
    Mar 2004
    Location
    Ohio
    Occupation
    Optometrist
    Posts
    9,388
    So you're saying we need to get in on that gravy train?

  6. #6
    Master OptiBoarder
    Join Date
    Jul 2012
    Location
    Houston, Texas
    Occupation
    Other Eyecare-Related Field
    Posts
    450
    Toys r Us is an interesting case because it demonstrates the need to remain connected to your consumer. I'm an older Millennial, and grew up-- like many others of my generation-- feeling as though I had a personal relationship with the brand. It meant something to me, engaged me, and that engagement translated into sales (via my parents, of course). I was a "Toys r Us Kid." Even as I got older and had disposable income of my own, a job, and a diminished interest in Toys, it was still a destination for video games and accessories-- I can recall going there to purchase electronics in my teens.

    I've got two adolescent nieces, and my wife is a school teacher, and the interesting thing we've discovered in the wake of TRU closing is that no one we know in their target demographic had any meaningful connection to the brand. They are not "Toys r Us Kids." To them it's just another store with no appreciable meaningfulness. For a retailer that almost literally defined a generation, it's amazing they weren't able to translate that brand loyalty to another generation, or keep their customers engaged as they aged. We don't have kids, so it wasn't a regular destination for me, but I'm surprised that they were unable to keep other people of my generation coming back for their own children.

  7. #7
    Forever Liz's Dad Steve Machol's Avatar
    Join Date
    Apr 2000
    Location
    Back in AZ
    Occupation
    Other Eyecare-Related Field
    Posts
    10,252
    My wife and I were at a Toys R Us a few weeks ago looking for a birthday present and I was struck by how truly horrible their selection was. Almost everything in the store was tied in to someone else's brand marketing; Disney, Warner Bros, Marvel, etc. There was absolutely nothing unique or original in the entire store. I told Marlena that I didn't see how they could stay in business with that business model.


    OptiBoard Administrator
    ----
    OptiBoard has been proudly serving the Eyecare Community since 1995.

  8. #8
    Manuf. Lens Surface Treatments
    Join Date
    Aug 2002
    Location
    in Naples FL for the Winter months
    Occupation
    Other Optical Manufacturer or Vendor
    Posts
    23,240

    Blue Jumper

    Quote Originally Posted by Don Gilman View Post

    Must be a cold day in Canada


    .....................I hear it is not to bad for March weather, however being in Naples Florida we had a hot February and a nice up and down March fo far.

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Amazon to buy Essilor ? ? ?
    By rbaker in forum General Optics and Eyecare Discussion Forum
    Replies: 12
    Last Post: 06-21-2017, 03:28 PM
  2. Highmark/Visionworks Debuts Online Service
    By newguyaroundhere in forum General Optics and Eyecare Discussion Forum
    Replies: 5
    Last Post: 04-25-2016, 10:58 AM
  3. Anyone see the Lenscrafters online ads?
    By OHPNTZ in forum General Optics and Eyecare Discussion Forum
    Replies: 27
    Last Post: 04-21-2010, 12:18 PM
  4. What Products do you buy and not buy online?
    By For-Life in forum Just Conversation
    Replies: 18
    Last Post: 08-01-2009, 10:24 PM
  5. Where shall i buy online and what brand:
    By amsurfer in forum Just Conversation
    Replies: 4
    Last Post: 07-10-2006, 09:59 PM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •