On the other side of the Globe ......................................
Essilor project turns youth into optometricians for basic eye-care
HYDERABAD, OCTOBER 4:
‘Eye Mitras or technicians trained in the basics of eye-care promise to bring a visible change to the vision capabilities of the rural poor.
About 3,300 Eye Mitras are now operating in Maharashtra, Uttar Pradesh, Bengal, Rajasthan, Andhra Pradesh, Telangana and Karnataka. The target is to create an army of 10,000 such technicians by 2020 in the country.
The ambitious project is driven by Essilor, the 170-year-old global eye-care company under its 2.5 NVG (New Vision Generation) programme.
Launched in 2013, the project began with data from Boston Consulting Group that 4.5 billion out of the 7.2 billion global population then required vision correction.
Essilor decided to address the concerns of the affected 90 per cent of whom reside in developing nations, especially India, China and the poorer Asian and African countries. Of these, the majority were concentrated in rural areas. The multinational took up a strategy of mass screening, training of rural youth, providing basic toolkits and facilitating the creation of Eye Mitras.
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