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Thread: What's Next?

  1. #1
    OptiBoardaholic other_bill_fea's Avatar
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    What's Next?

    So, I wanted to see if we could use this as a place to try and go a little more in depth about topics - what should we cover in an issue? Are there areas that the industry, in general, needs to know more about? As entertaining as it is with me rambling on about random topics, I'd much rather cover something that's useful - so I'd like to get more opinions on what specific things people feel need more attention.
    FEA Industries
    Independent Wholesale Optical Lab
    www.feaind.com
    www.optmagazine.com
    Morton, PA

  2. #2
    Master OptiBoarder
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    I know it's not the usual stuff you cover, but how to improve capture rates would be great. I am stuck in a situation where our ODs have been telling patients to go to Costco! Other than the obvious of telling them not to and complaining to the owner, what other strategies can I do to help improve our capture rate?

    Marketing your office... trunk shows...

    While I love the technical lens stuff that you guys do... (LOVE)... I would like some new information and ideas about selling frames. Not the old standard stuff. As always... no branding either.

  3. #3
    OptiBoardaholic other_bill_fea's Avatar
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    So, maybe something like:

    Hey, doc? Your afternoon is clear - I told all the patients they can just go get their exam at Costco. They seemed pretty happy to be able to get their exam there along with their glasses, so they can just make the one trip.
    FEA Industries
    Independent Wholesale Optical Lab
    www.feaind.com
    www.optmagazine.com
    Morton, PA

  4. #4
    Master OptiBoarder
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    Quote Originally Posted by other_bill_fea View Post
    So, maybe something like:

    Hey, doc? Your afternoon is clear - I told all the patients they can just go get their exam at Costco. They seemed pretty happy to be able to get their exam there along with their glasses, so they can just make the one trip.
    Wouldn't I love to say something like that! However... The big boss prob won't like it too much. Yes... they're killing me!

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