Essilor has trained 3,150 people in India to become opticians. Known as Eye Mitra Opticians or EMOs, they are India’s fresh batch of entrepreneurs with a mission to cure uncorrected refractive error.

A road trip around Uttar Pradesh this September introduced me to 2.5 New Vision Generation (NVG) India, an initiative of Essilor Group that empowers India’s rural population through sustainable business models and brings vision screening and correction instruments to their doorsteps. An innovative part of 2.5 NVG is the Eye Mitra campaign, launched in 2013.

According to studies consulted by Boston Consultancy Group on behalf of Essilor, there are 55 crore people in India with uncorrected, poor vision. In simpler terms, so many people in our country require spectacles, but are either unaware of it or cannot afford vision correction.

source:
https://yourstory.com/2017/09/eye-mitra-opticians