I'm an OD.
I only know what I read and have experienced so never ever call me an expert in anything.
This isn't a question about selling more or making more money.
When I read in my trade journals, I read propaganda. I don't know how much better a FF is to standard form.
I'm trying to get to my question here.
Ok, here it is.
Why do you think the price of what you're selling (in a lens or coating) is really worth more than a less expensive product?
You might wonder why I ask. And this brings me to that more deeper question.....are the more expensive products really worth the extra dollars? And if so, why are they worth that extra amount? If they are so much more advanced, why are they not worth $500/lens or more?
How do you get your drive to sell it as if it's $100 better knowing the marketing is leading you to say the things you might say?
Is happiness really just how much you spent or saved on this kind of product because I don't know how you explain a lens that they can't use until it's in their glasses.
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