I do think that independent opticians should leverage EVERYTHING that they do.
a. hand-chosen collections of the best eyeglasses
b. technical knowlege of the latest lenses
c. frame selection consultation and styling
d. quality workmanship
e. personal relationships
f. outstanding aftercare (warranty, etc.)
g. lens design, etc.
I think the independent optician should itemize each and every one of these (and probably more) on a walk-out statement...
...and for today's day and age, instead of a charge, put "included" next to each item, in big, bold print.
That will set the stage for the future, in case actual "parts and labor" itemization is necessary. And it may well be necessary.
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