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Thread: Online strategy will help opticians, says Essilor ..........................

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    Redhot Jumper Online strategy will help opticians, says Essilor ..........................

    Online strategy will help opticians, says Essilor

    Author:Simon Jones
    Published:16/11/2016

    Essilor has moved to allay fears within the profession that its expansion in the online retail market will put them in competition with the very companies it supplies.


    At an exclusive press briefing earlier this week, president of Essilor Europe Bernhard Nuesser told Optician that the company’s digital retail expansion was part of a strategy that would ultimately benefit independent high street opticians through ‘drive to store’ initiatives and consumer eye healthresources


    ‘We Want to shape the future of optics in the digital space. If Essilor does not operate in this area, then companies like Amazon will,’ said Neusser.


    source: ============>
    https://www.opticianonline.net/news/...s-says-essilor
    Last edited by Chris Ryser; 11-17-2016 at 04:17 AM.
    Chris Ryser
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    Blue Jumper Strong contribution from acquisitions and partnerships



    Nine-Month Consolidated Revenue up 7.8% at ConstantExchange Rates


     Strong contribution from acquisitions and partnerships

     Return to growth for Sunglasses & Readers during the third quarter

     Market still sluggish in the United States after a very strong year in 2015

     Slower than expected recovery at Coastal.com

    Lenses & Optical Instruments In North America, consolidated revenue rose by 1.3% like for like in the third quarter.

    In an optical market that has been steadily slowing since the beginning of the year – following an especially dynamic 2015

    – US sales were lifted by the good performance of Crizal® lenses with independent eyecare professionals and by sustained strong business with the optical chains, led by gains in value-added lenses.

    – The service platforms for independent eyecare professionals – Vision Source, PERC/IVA and Optiport – continued to record solid growth.

    – However, as in the second quarter, overall results were dampened by the decline in Transitions Optical sales to other lens manufacturers and by the expiration of certain government supply programs (Department of Veterans Affairs and Medicaid in two states)

    See all of it:============>
    http://www.essilor.com/en/Press/News...rt_Essilor.pdf
    Chris Ryser
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    Redhot Jumper bringing UK customers a convenient, competitively priced and trustworthy way to order

    Essilor's Vision Direct expands into spectacles

    Author:Simon Jones
    Published:27/10/2016

    Essilor-owned online contact lens retailer Vision Direct has added prescription glasses to its portfolio of products for British consumers.

    The company said the ‘extensive and very affordable range’ included over 260 men’s and women’s frames in a variety of styles and colours. It added that customers would benefit from delivery in 2-3 days, faster than what it said was the industry average of 7-14 days, as well as a complimentary prescription checking service provided by opticians.

    Prescription glasses were the next logical addition to the company’s product offering, said CEO Michael Kraftman: ‘We’re absolutely thrilled to announce the launch of our new prescription glasses range, bringing UK customers a convenient, competitively priced and trustworthy way to order their spectacles online.

    ‘With a wide range of frames, fast delivery and opticians on hand to check prescriptions, we’re able to offer the same exceptional level of service to glasses customers as our contact lens customers expect and enjoy.’
    Essilor acquired the Vision Direct Group in February 2016 for an undisclosed sum. The group reported revenue of £33m in 2015.

    source: ===========>
    https://www.opticianonline.net/news/...nto-spectacles

    Chris Ryser
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    Quote Originally Posted by Chris Ryser View Post
    Online strategy will help opticians, says Essilor

    Author:Simon Jones
    Published:16/11/2016

    Essilor has moved to allay fears within the profession that its expansion in the online retail market will put them in competition with the very companies it supplies.


    At an exclusive press briefing earlier this week, president of Essilor Europe Bernhard Nuesser told Optician that the company’s digital retail expansion was part of a strategy that would ultimately benefit independent high street opticians through ‘drive to store’ initiatives and consumer eye healthresources


    ‘We Want to shape the future of optics in the digital space. If Essilor does not operate in this area, then companies like Amazon will,’ said Neusser.


    source: ============>
    https://www.opticianonline.net/news/...s-says-essilor
    Great spin - ‘We Want to shape the future of optics in the digital space. If Essilor does not operate in this area, then companies like Amazon will,’ said Neusser.

    What exactly is the difference you ask? There are many...

    *Amazon has very minute optical market experience when compared to Essilor
    *Amazon does not currently provide products and services to ECP's
    *Amazon does not have its own large scale manufacturing facility
    *Amazon does not have your retail location in their database
    *Amazon does not access to your sales and product history
    *Amazon does not have that intricate market detail on a global, national and regional scale

    Just saying...is it really better the devil you know? Other global giants such as Hoya are also headed down this path.

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    Redhot Jumper Just received in e-mail at 3.30 pm ..........................

    Optometry Today


    ESSILOR SEEKS A 'WIN-WIN' FOR PROFESSION

    The optical giant has reaffirmed its commitment to its independent partners after online retail acquisitions

    17 Nov 2016 by Olivia Wannan


    Essilor is hoping to shake off recent accusations that it is the ‘big, bad wolf’ of the optical world.

    The company’s European president, Bernhard Nuesser, emphasised that Essilor has “no hidden agenda” to compete with independent optometry practices after its recent online retail acquisitions, including Vision Direct and MyOptique.

    Mr Nuesser discussed his company being the likely target of the independent optometry and fair trade Axiom Advance campaign, which warns optometrists of an unnamed “enterprise that pretends to be your partner while actually secretly seeking to take over your business.”

    Mr Nuesser explained to OT and other optical press members that his organisation has not changed its personality, and still championed independent practices.

    The company believes that the best outcomes for customers come when their new spectacles and contact lens purchases are done in-store, he said.

    Alongside direct online sales, Essilor has plans for other web acquisitions that will drive customers to independent practices, he said.

    One of these, MyOnlineOptical, will offer independents an off-the-shelf website with customised offers when it launches in the UK in a few weeks, Mr Nuesser added.

    Essilor has also acquired the All About Vision website from the US, with a UK version in the works. Mr Nuesser hoped the future UK website will be able to compete with other large optical sites and capture new customers searching online about vision and visual symptoms, in order to drive them to independent practices for an eye examination.
    He also highlighted Essilor’s ongoing development of an omni-channel model that seeks a ‘win-win’ approach with independent practices, as “we need to find clever ways and better ways to do these things.”


    continue reading: =========>
    https://www.aop.org.uk/ot/industry/e...for-profession
    Chris Ryser
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    http://optochemicals.com............................. http://arcoatings.com

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    OptiBoardaholic other_bill_fea's Avatar
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    So, basically this:

    "We didn't WANT to go online. Really. We're your friends. We don't want to take your business. But someone was going to do it. You don't want AMAZON to do it, do you? No. We understand you and your business, so you can trust us. We don't want to sell consumers and cut you out completely. Honest. But in order to get them into your store, we have to bring them to our websites. Then we can send them back to you. Just take this blue pill and go back to sleep. There's a good sheep."
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    Quote Originally Posted by other_bill_fea View Post
    So, basically this:

    "We didn't WANT to go online. Really. We're your friends. We don't want to take your business. But someone was going to do it. You don't want AMAZON to do it, do you? No. We understand you and your business, so you can trust us. We don't want to sell consumers and cut you out completely. Honest. But in order to get them into your store, we have to bring them to our websites. Then we can send them back to you. Just take this blue pill and go back to sleep. There's a good sheep."
    I'm rolling my eyes right now. Not shocking. Oh yes...Essilor is my bestie...NOT

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    OptiBoardaholic other_bill_fea's Avatar
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    Shh, don't resist. Just let it happen.
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    Redhot Jumper I just been on your website and it really looks sharp ..............................

    Quote Originally Posted by other_bill_fea View Post

    Shh, don't resist. Just let it happen.

    ........................furthermore I just been on your website and it really looks sharp, and you also made it into the top ranking section of optical suppliers according to Alexa ratings.

    Check it out, at:
    http://optochemicals.com/web_listing.htm
    Chris Ryser
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    http://optochemicals.com............................. http://arcoatings.com

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    OptiBoardaholic other_bill_fea's Avatar
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    I guess that means we're doing something right! The plans for world domination are coming along very nicely.
    FEA Industries
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    I'm staring at a post-it-note pad from E and at the bottom it says: "Thank you for choosing Essilor. It enables us to support your practice growth". SMH, yawn, eye-roll....
    Clinton Tower

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    OptiBoardaholic other_bill_fea's Avatar
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    They need to make sure they fatten you up first.

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    Here's the thing, though: I'm seeing other companies go down into the gutter in their attempt to fight "The Big E." Meanwhile, for Essilor, it's just business as usual. Pretty soon, by default, they really WILL be the good guys if their competitors can't keep their heads above water...

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    Quote Originally Posted by Browman View Post
    Here's the thing, though: I'm seeing other companies go down into the gutter in their attempt to fight "The Big E." Meanwhile, for Essilor, it's just business as usual. Pretty soon, by default, they really WILL be the good guys if their competitors can't keep their heads above water...
    Being the only ones left will only make them good in their eyes!

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    My Essilor rep gave me the same line about someone was going to do it so aren't you glad it was us because we care about the optical business?
    I told the rep that now that I cut them off they had more time to sell to Coastal and they should be happy.

    Regards,
    Golfnorth

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    Redhot Jumper Coastal is 100% E owned and will purchase anything available from another E owned ...

    Quote Originally Posted by Golfnorth View Post

    I told the rep that now that I cut them off they had more time to sell to Coastal and they should be happy.

    Coastal is 100% E owned and will purchase anything available from another E owned company if possible. So the E sales reps do not need to call on that company.

    If one has been around in the days when Imperial Optical owned 30% of the Canadian retail market, and even more of the wholesale one, retailers could only purchase up to a 15% volume outside the Imperial Optical supply chain.

    Something similar must be in force among the new subsidiaries of E.

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    Quote Originally Posted by Don Gilman View Post
    Being the only ones left will only make them good in their eyes!
    Here's the thing, though... Yeah, Essilor has made purchasing from non-E companies difficult. Can't argue that. But the Big E also doesn't constantly harass me with BS about how awful their competitors are, and how GREAT they are, because they do SO much for the world, which they can't demonstrate to me with anything concrete because they're so BUSY fighting the other guy... All the while providing subpar service. Their competitors HAVE. We lost more time, money, and patients "doing the right thing" and NOT working with Essilor. As a matter of fact, several of the most difficult challenges we've faced in the past two years could've been completely avoided if we'd just worked with them instead.

    "Fighting the good fight" earned us nothing and cost us dearly.

    I've seen who Essilor is competiting against. If that's their competition... let them win.

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    Redhot Jumper Retail opticians can not fight them ...............................

    Quote Originally Posted by Browman View Post

    "Fighting the good fight" earned us nothing and cost us dearly.

    I've seen who Essilor is competiting against. If that's their competition... let them win.


    Essilor is doing the same thing than others are doing in other commercial sectors these days. They are smart, rich, powerful, and have all the resources to succeed in their doings, and so far have proven to be right on track.

    A few weeks back they just took over the largest European online optical for a few hundred millions of Dollars.
    It does not seem to trigger a reaction in the optical retail sector on this continent, even if continuing reports are telling us that on line purchasing by the consumer has taken a drastic increase this year.

    Retail opticians can not fight them, if they do not want go the way of the dinosaur in the future, they will have to make drastic changes to their industry.

    If a same pair of glasses is sold by a retail optician for $ 500.00 and can be found advertised online for $ 70.00 to $ 200.00 on line, there must be a reason for the difference.

    Opticians have always claimed that in their pricing a service warranty for the lifetime of the glasses is included in their selling price.

    Online opticals are selling without any service warranty, no adjustments and other services. The measurements given at point of ordering are the only warranty provided.

    What is holding back opticians to change their system of selling and do the same thing ? Have a basic charge for their goods, and do some selling for everything else involved a client will need for the life of the glasses? From help to choose a frame on site, to time spent advising on the choice of lenses, to adjusting, on a yearly or 2 yearly basis, and everything else that involves time spent on each case.

    This way an optician could also service frames and lenses purchased on the web without any problems.
    Chris Ryser
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    http://optochemicals.com............................. http://arcoatings.com

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