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Thread: OPT, a new top class publication has article on OPTIBOARD

  1. #1
    Manuf. Lens Surface Treatments
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    Blue Jumper OPT, a new top class publication has article on OPTIBOARD

    Article copied from new OPTO magazine


    This was one of the first popular methods of asynchronous communication on the internet, and made it easy for groups to get together to discuss all manner of special-interest topics. The optical industry is no different, with the most popular internet forum being OptiBoard.

    Started in 1995 by Steve Machol, OptiBoard is a place that is designed for express use by optical professionals. It's not intended for the end-consumer, and they are actively discouraged from posting. That means you're not likely to come across the question of "How do I take my own PD?". This makes it a useful professional tool, as you can use it as a resource to not only connect with other eye care professionals, but also to learn more about things going on in the industry.

    With over a half million posts, the board is full of topics that you might not otherwise be able to get an answer on. For example, you can get real reviews from peers about what practice management software they use, their opinions on vision insurance plans, or comments about
    the latest progressive lens that's on the market. OptiBoard has over 26,000 registered members, making it a great way to get the opinions from a number of other professionals.

    The topics on the board range from discussions on lenses and materials, to job postings and used equipment sales. The great part about it is the ease with which you can search through and look back at older discussions. This makes it different from most modern social media tools, as they tend to only focus on the most cun-ent discussions.

    There is also a benefit that you don't have to link your personal pro* file to the discussion at hand. A lot of social media revolves around telling everyone all of your personal details about everything. With a forum-based approach, there's no requirement to link personal information to anything. That can make it a little more approachable than normal social media. It also makes it easier to separate your personal from your professional presence.

    The reason that OptiBoard works so well is that it's run by someone with quite a bit of optical experience. Steve Machol, who now runs the site full-time. began his career in 1973 with an optical service chain, eventually moving on to work for SOLA Optical. He has a technical background in anti-reflective coating development, which means he was enough of a geek to start OptiBoard back in 1995, and continue to watch it grow for two decades.

    Even though it's been around for so long, OptiBoard is a valuable resource for the optical industry. The amassed knowledge that it has can be a benefit for both those new to the industry, as well as veterans that want to find out what other people think of new products. In the end, that's what you really want out of online professional communities - communication and honest feedback that you can use to enhance your knowledge and give yourself wide view of the optical world.

  2. #2
    Manuf. Lens Surface Treatments
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    Blue Jumper ............and you can also find them:

    A few hours later I also found them online for all to see:



  3. #3
    Forever Liz's Dad Steve Machol's Avatar
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    Cool!


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  4. #4
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    Just got the magazine...cool article

  5. #5
    Master OptiBoarder MakeOptics's Avatar
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    It looks like a lab magazine put out by FEA Industries, just got my copy and it's well put together, great job Bill.
    http://www.opticians.cc

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  6. #6
    Ophthalmic Optician
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    Very nice.
    Ophthalmic Optician, Society to Advance Opticianry

  7. #7
    OptiBoardaholic other_bill_fea's Avatar
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    @MakeOptics - You're correct, it's mine. Hoping future issues are going to be slightly less lab-centric, but since it's what I know, that's where we're starting. I'm in the process of finding some more writers to round out the coverage of the magazine. I'm hoping to make it useful for professionals that aren't content with just settling for insurance sales and whatever the patient specifically asks for. I want to give good, useful information about new products and ways independents can compete against the big-box/online/everyone else.

    I'm more than open to comments, contributions, critiques, or whatever else.
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  8. #8
    Master OptiBoarder MakeOptics's Avatar
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    Quote Originally Posted by other_bill_fea View Post
    @MakeOptics - You're correct, it's mine. Hoping future issues are going to be slightly less lab-centric, but since it's what I know, that's where we're starting. I'm in the process of finding some more writers to round out the coverage of the magazine. I'm hoping to make it useful for professionals that aren't content with just settling for insurance sales and whatever the patient specifically asks for. I want to give good, useful information about new products and ways independents can compete against the big-box/online/everyone else.

    I'm more than open to comments, contributions, critiques, or whatever else.
    Ok, well I love the design lots of negative space and vibrant colors, it's modern and sleek. If you're interested in contributors we should talk I am assuming you'll be at VEE, if so I'll find you.
    http://www.opticians.cc

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  9. #9
    Forever Liz's Dad Steve Machol's Avatar
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    BTW, if anyone has an extra copy of that magazine they could send me, I'd really appreciate it.


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  10. #10
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    Smilie

    Quote Originally Posted by Steve Machol View Post
    BTW, if anyone has an extra copy of that magazine they could send me, I'd really appreciate it.
    Just let me know where to send it!

  11. #11
    Forever Liz's Dad Steve Machol's Avatar
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    Quote Originally Posted by mervinek View Post
    Just let me know where to send it!
    Thanks! I've PM'd you my address.


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  12. #12
    Master OptiBoarder MakeOptics's Avatar
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    Quote Originally Posted by Steve Machol View Post
    BTW, if anyone has an extra copy of that magazine they could send me, I'd really appreciate it.
    Dude, ask and you shall receive. Scanned, cleaned, brightened, and OCR'ed. Check your inbox.
    http://www.opticians.cc

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  13. #13
    Forever Liz's Dad Steve Machol's Avatar
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    Quote Originally Posted by MakeOptics View Post
    Dude, ask and you shall receive. Scanned, cleaned, brightened, and OCR'ed. Check your inbox.
    Tahnsk. Got it!


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  14. #14
    Master OptiBoarder MakeOptics's Avatar
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    Quote Originally Posted by Steve Machol View Post
    Tahnsk. Got it!
    NP, you caught me in the middle of working on images and documents, perfect timing.
    http://www.opticians.cc

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  15. #15
    OptiBoardaholic other_bill_fea's Avatar
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    I'm always interested in people that want to contribute to that magazine. Right now it's set to be a quarterly publication, as there's really just two of us working on it (aside from contributions). That being said, we can always post content on the OPT website and/or social media.

    I'm really looking to create good, meaningful content that people actually want to read. I'm assuming that information about new products, business practices, success/failure stories, etc., are the kinds of things that everyone will find useful.


    You can get the PDF online from here: http://www.optmagazine.com/resources/past-issues/
    Last edited by other_bill_fea; 04-08-2016 at 07:28 AM.
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  16. #16
    Chemistrie Eyewear
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    This magazine is very well done. Interesting articles and content with some creativity and humor throughout. Bill did a great job.

  17. #17
    Master OptiBoarder MakeOptics's Avatar
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    Quote Originally Posted by other_bill_fea View Post
    I'm always interested in people that want to contribute to that magazine. Right now it's set to be a quarterly publication, as there's really just two of us working on it (aside from contributions). That being said, we can always post content on the OPT website and/or social media.

    I'm really looking to create good, meaningful content that people actually want to read. I'm assuming that information about new products, business practices, success/failure stories, etc., are the kinds of things that everyone will find useful.


    You can get the PDF online from here: http://www.optmagazine.com/resources/past-issues/
    I have a couple CE's you could run if you're interested, we can talk at the show. I will be at the Optivision booth.
    http://www.opticians.cc

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  18. #18
    OptiBoardaholic other_bill_fea's Avatar
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    I'll be sure to stop by.

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