primary vision care for the 550 million Indian people .....................

[Chris Ryser]

Press Release

Essilor’s Inclusive Business Model Eye Mitra Creates Strong Socio-Economic Impact

(Charenton-le-Pont - France, 25 January 2016) – A new independent study has revealed that Essilor’s Eye Mitra inclusive business program is creating a strong socioeconomic impact by addressing the issue of uncorrected vision needs in India.

Eye Mitra, launched in 2013, is one of the inclusive business models being deployed by Essilor’s 2.5 New Vision Generation division to raise awareness and improve access to primary vision care for the 550 million Indian people who suffer from uncorrected poor vision. The program has to date trained over 1,000 under-employed women and men in rural and semi-urban areas, who have each set up a micro- business providing vision care in their local communities. The study, carried out by Dalberg Global Development Advisors across 6 districts in the Indian state of Uttar Pradesh, reveals that Essilor’s Eye Mitra (Friend of the Eyes) program is creating a positive impact on individuals’ productivity and self-esteem, while also improving livelihoods through job creation and increased incomes. 75% of people served by Eye Mitra bought their first pair of spectacles.

See all of it: ==========>
http://www.essilor.com/en/Press/News...anuary2016.pdf

[iD]

hooray for the big guy?

[Craig]

They are now going door to door selling the same lenses we offer but at 1/10th the cost.

They support OD's and Md;s but send kids to eye tests in villages and sell glasses to them in the name of charity!