We dismissed our first customer for using us to buy on-line.

[Plausible]

I learned the flip side a long time ago, when the old celluloid frames were still standard.

They dried out in a hurry, like 2-3 years and became very brittle and could easily crack. So by heating a temple and finding if when hot it would not become soft, we refused to do the job.

Today the acetate frames, where the base material has been properly aged before machining it into frames, can stay like new for long time.

I still own a load of top class brand new frames, properly stored for 20-30 years that are as flexible as when i got them.

Humidor for storing frames?

[Chris Ryser]

Not really........just a big load of large boxes in a far corner in the warehouse.

[Dr. Bill Stacy]

I do not think that you niche website will be successful if you can afford to hand out $ 25.00 to another for adjustments. The idea is good but will affect your pricing.

You would have to add that $ 25 or whatever, to your selling price on the web, if your pricing would be on the same level as all other big optical on-liners.

Do not forget that the strength of online sales is based on price, and not on hands on service.

In my particular niche which will be trademark and hopefully patent protected,I think I can absorb the extra cost. Of course I will price things to allow for 100% redemption of the coupons, but doubt that it will be anything near that, given so many optical people who would rather do adjustments for free than go through redeeming a coupon even if the customer actually tenders it.