No marketing jargon involved. That's why when I order a 1.74 Individual 2, it takes 3+ weeks to receive it most of the time. Also, very little of Hoya's product is dual surfaced. Most of it is molded front design with freeform back surface.
I once sat in a class taught by a lab rep who said lenses were being surfaced with lasers. When I told them they were wrong, they tried to shut me down in front of the class by saying I am not in the know. I got a phone call the next day apologizing for that error. The only question I had was if they ever called the other people in the class to apologize and set the record straight.
People are very distrusting of lens manufacturers right now, and with good reason. But there really are neat technologies available right now, and they do actually perform as advertised.
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