with over three million eyewear customers served online .............
August 17: MyOptique Group announces accelerated organic growth and acquisitions on track to deliver €100m (£71 million) sales across Europe this year with over three million eyewear customers served online.
August 17, 2015Online opticals company MyOptique Group has acquired the leading German eyewear business 4Care; which sells prescription glasses, contact lenses and sunglasses through its website Lensbest.de, its wholesale operation Acumed and popular brands Lennox Eyewear and Lenscare.
In parallel MyOptique Group has acquired the largest UK premium online eyewear business Eyewearbrands. The acquisition sees MyOptique Group move further into the luxury eyewear market which it entered in 2012 when it launched MyOptique.com and expanded with the debut of a designer Boutique department on Glasses Direct in October 2014.
The deals are part of MyOptique Group’s aggressive expansion strategy designed to further strengthen its leadership within the major European markets across all eyewear product categories – prescription glasses, contact lenses and sunglasses. They support the Group’s multi brand and multi segment strategy which allows effective targeting and servicing of European consumers.
The new acquisitions join Glasses Direct, Sunglasses Shop, LensOn, MyOptique and Netzoptiker in the Group retail brand portfolio, backed by its unique scalable and flexible in-house infrastructure. The combined businesses will have served a total of 3 million customers and are expected to generate €100m (£71m) of Gross Retail Sales in the current year.
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http://www.myoptiquegroup.com/pr-new...-served-online
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