The World's Top 10 Most Innovative Companies of 2015 in Retail

[Chris Ryser]

The World's Top 10 Most Innovative Companies of 2015 in Retail


1. WARBY PARKER

For building the first great made-on-the-Internet brand. "We’re often asked why Warby has been successful," Co-CEO Neil Blumenthal says of his eyewear company. "If we sum it up in one word, it’s deliberate." You wouldn’t know it, except by looking at the results. Annual revenues at the five-year-old company are "well over" $100 million, according to a person familiar with its finances. Meanwhile, its two CEOs, who founded the company with two other Wharton classmates, have transformed what was a niche web shop into the hottest thing in offline retail, with 10 stores so far and sales-per-square foot figures that rival those of Tiffany & Co. "When we launched, a lot of people bucketed us as an e-commerce company, but we never thought of ourselves as an e-commerce company," Gilboa says. "The only products we sell now are glasses, but we think our brand can stand for much more than that over a long time period." That's an ambition that many e-commerce companies have talked about. Warby Parker is the only one so far that seems likely to pull it off.

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from : http://www.fastcompany.com/3041661/m...2015-in-retail

[Chris Ryser]

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