VP : In the long term, does Safilo ever plan to enter retailing?
“Safilo has a strategy of being a superior product creator”
LD : No. Safilo has a strategy of being a wholesaler. This is a different strategy from several of our competitors. You may ask why. It’s primarily because we don’t want to be competitors of our customers. We want to be an independent wholesaler who works with every retailer in an independent, neutral, but very committed way. Safilo is not a retailer.
We do have 130 stores in the US for historical reasons. However, their main purpose is to be a marketing tool and a shopper laboratory for us in the prime locations of US. We have several stores on 5th Avenue, World Trade Centre, prime locations in Miami, San Francisco, Los Angeles, but not because we want to be a retailer, but because we inherited those stores. Once we had them, we decided that we could have them as a learning laboratory to become a better wholesaler when we sell to our customers. But that is an exception.
Safilo has a strategy of being a superior product creator; we want to be at the forefront in terms of product quality innovation, technology creativity and
as a wholesaler, partner of the retailers. But we don’t want to be competition to our retailers.
Part of source at: ==============>
http://visionplusmag.fourplusmedia.com/?p=13558
Bookmarks