[bc]ATTENTION!
ENLISTED RECRUITS OF CRIZAL® BOOT CAMP REPORT ACTIVE AR SALES, SIR!
HANDS-ON TRAINING AIMS TO ENHANCE KNOWLEDGE OF AR TECHNOLOGY AND TRENDS[/bc]
OLA 2002 – INDIANAPOLIS - (November 21, 2002) – Essilor of America, Inc. (EOA) confirms its Crizal® Boot Camp, a one-day training experience held at selected eye care practitioner offices, will be offered again in 2003. Since the “Operation” began in August, Essilor has conducted more than 1,100 educational programs designed to make eye care professionals (ECPs) and their staffs experts in anti-reflective technology.

In addition to AR technology and trends, each Crizal® Boot Camp provides ECPs with suggested techniques, demo tools and dispensing tips to help them explain the benefits of AR lenses to their patients. ECPs interested in learning more about the program should call 1-800 Essilor ext. 7195 or their Essilor sales representatives.

“As we are all aware, there is a tremendous growth opportunity for AR lenses in the U.S. and the consumer demand is there. More than 75 percent of non-AR lens wearers say they want lenses like Essilor’s premier Crizal® lenses that reduce glare and provide 2-sided scratch resistance,” said John Carrier, senior vice president of marketing for Essilor of America. “The Crizal® Boot Camp is a fun and highly engaging program that provides new approaches to dispensing AR lenses aimed to help ECPs enhance patient satisfaction and grow their practices.”

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